A 119-square-meter booth where expertise is put to the test
At the Batimat trade show, Fischer occupied a 99 m² space, complemented by a 20 m² double-deck structure, designed by R2 Stand & Event. With its bold industrial aesthetic and interactive demonstrations, this booth immerses visitors in the world of the brand, a specialist in fastening solutions.
The goal: to make the exhibition space much more than just a showcase, by allowing professionals to see the products in real-world settings and to put the company’s expertise to the test.
Industrial architecture inspired by Fischer's DNA
Right from the aisles, the booth asserts its identity through an architectural design that draws on industrial aesthetics. Metal structures, raw materials, suspended elements, and graphic lines come together to form a dynamic whole, designed to catch the eye and enhance the brand’s visibility.
The architectural elements add depth to the space while showcasing Fischer’s solutions. Far from being mere decoration, the design complements the brand’s message and highlights its technical expertise.
With 99 m² of floor space and a 20 m² double-deck structure, the layout makes the most of the space to create an environment that is open, structured, and easily recognizable. The second level completes the booth’s layout and adds an extra dimension to this 119 m² installation.
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Solutions to Discover in Action
At a trade show like Batimat, demonstrations play a key role. The Fischer booth was therefore designed to promote a hands-on approach to the products and allow visitors to get a closer look at the solutions on display.
Demonstration stations take center stage in the experience.
To attract visitors and encourage interaction, Fischer is featuring a fun activity: “The Fastest Assembly.”
The concept is simple: challenge participants to an assembly task in a timed demonstration that tests their precision and speed.
The context in which this custom-made booth was created
This trade show took place in Paris at Porte de Versailles.
R2 Stand & Event would like to thank Fischer for its continued trust!
