For the Esports World Cup (EWC), the teams at R2 Stand & Event designed and built an immersive 300 m² booth dedicated to video game publishers. During the first week of competition, the booth featured the colors of the famous game “League of Legends.”
Designed as a true extension of the game, the booth immediately immersed visitors in its atmosphere. From the Christmas trees to the flooring and the decor inspired by iconic League of Legends environments, every detail was crafted to deliver an immersive experience. Participants were able to play right in the heart of a setting that faithfully recreated the visual style of the famous video game.
Do you have a trade show coming up soon? Are you thinking about a custom-made booth?
One of the key features of this project was its system of modular LED partitions. Throughout the event, a new section of the partitions would gradually light up, revealing something new each week and creating a real highlight for visitors.
But beyond the design, the operation of the booth also posed a major challenge. Since the EWC ran through the end of August, the booth had to constantly evolve to keep pace with the event’s highlights. This included changes to signage, updates to the spaces, and the integration of new content. The teams from R2 Stand & Event remained on-site to carry out these transformations within extremely tight deadlines, ensuring a constantly fresh experience for visitors.
The Background to the Creation of This Custom-Made Booth
This event takes place at Paris Porte de Versailles.
