A successful first collaboration between R2 Stand & Event and Mann+Hummel on a 124 m² space.
For the Equip Auto trade show, R2 Stand & Event designed and built a custom stand for Mann+Hummel, a global player in filtration, marking a first collaboration focused on visibility, elegance, and customer experience.
A highly visible booth, designed to capture all visitor traffic
Thanks to multi-level signage, the brand makes an immediate impression as soon as you enter the lobby:
From a distance, a custom-made sign is placed 5 meters above the ground.
At medium range, large graphic surfaces adorn the totems dedicated to services.
At close range, key messages and flagship products are highlighted on reception counters, displays, and the bar.
A global design faithful to Mann+Hummel's DNA
The booth perfectly reflects the brand’s aesthetic codes: structured shapes, iconic colors, and high-end finishes.
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A clear and seamless visitor experience
The stand is divided into three main areas:
The product area at the front: an immersive zone dedicated to the Mann-Filter and WIX ranges, with colorful floor markings, large displays, and a wall of images with a screen.
A reception and discussion area in the center: high seating for in-depth discussions near a bar.
A private area at the rear: a closed meeting room that can accommodate six people, and a semi-open VIP lounge with a warm design.
The context for creating this custom-made booth
This trade show took place at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank Mann+Hummel for their trust!
