A shared identity, enhanced visibility
An open and welcoming booth
Spanning an area of 117 m², the Royal Ingredients and Cefetra Dairy stand is designed as an open space, promoting the smooth flow of visitors and spontaneous exchanges.
A clearly stated dual identity
The stand design highlights the color scheme specific to each brand: yellow for Royal Ingredients and green for Cefetra Dairy. This graphic approach allows for immediate identification of the two worlds, while maintaining overall visual consistency.
A rhythmic and visible architecture
The design is based on a system of arches and a longitudinal layout, offering excellent visibility from the aisles of the trade show. This structuring architecture naturally guides the eye and highlights the presence of the brands in the space.
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Product enhancement
In the section dedicated to Royal Ingredients, a product area has been designed in the form of a custom-made shelf, allowing for a clear, organized, and high-quality presentation of the range. This layout enhances the visibility of the offering while blending harmoniously with the overall design of the booth.
Heat of materials and lighting
The addition of wooden accents adds a warm touch, balancing the stand’s aesthetic. The overall effect is enhanced by careful lighting, with embedded LEDs that highlight the volumes and accentuate the modernity of the design.
Spaces dedicated to exchange
A discussion area at the edge of the aisle facilitates initial contact and quick exchanges with visitors. A customized welcome bar, a real focal point for socializing, completes the layout and enhances the welcome experience at the booth.
The context for creating this custom-made booth
The FI Paris trade show took place at the Parc des Expositions Porte de Versailles in Paris.
R2 Stand & Event would like to thank Royal Ingredients and Cefetra Dairy for their trust.
