A 121 m² space with a strong visual identity, designed by R2 Stand & Event, for a key player in the automotive industry.
For the Equip Auto trade show, Autodoc entrusted R2 Stand & Event for the first time with the design and construction of a custom-made stand, designed to express the power of the brand, the diversity of its services, and the dynamism of its partner brands.
Maximum visibility on all traffic axes
The architectural design is based on a multi-level visibility strategy:
From a distance, a monumental 6-meter-high sign, visible from all angles, displays the brand name. An illuminated sub-sign echoes the shape of the logo, ensuring immediate recognition.
At medium distance, services, brands, and partners are highlighted through a set of targeted graphic communications and screens.
A design in line with the graphic charter
R2 Stand & Event creates a stand that perfectly reflects the brand’s identity:
The iconic black and orange colors are used throughout the structures and furniture
The square shape, Autodoc’s signature, is repeated in the architecture, custom-made furniture, and visuals.
Harmonious integration of the GoCore (blue/white) and Ridex (yellow/black) brands, each with its own distinct and identifiable color scheme.
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A dual-entry layout designed for fluidity
The space is organized around two main entrances:
The main entrance, designed for visitor traffic, showcases Autodoc Pro services.
A secondary entrance, dedicated to Trader activities, offers more discreet access.
The two areas mirror each other, with contrasting flooring and counters.
A clear and hierarchical scenography
The main reception area features a large LED screen and an eye-catching illuminated logo.
The Autodoc Pro Services area: a welcoming space dedicated to discussions, with seating for 12 people.
The Autodoc Pro Digital area presents the online catalog via four touch screens and a central 85″ screen for group demonstrations.
A welcoming bar and VIP area: the heart of the stand, the bar offers a space for informal discussions and is directly connected to the catering office for smooth service.
Two elegantly furnished meeting rooms that can accommodate up to six people.
The context for creating this custom-built booth
This trade show took place at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank Autodoc for their trust!
