A 33 m² booth combining visibility, consistency, and user-friendliness for a major player in the vehicle service industry.
For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for Euromaster, staying true to the group’s spirit and values of expertise, proximity, and trust. Inspired by the concept developed for the Franchise Trade Show, this new space has been redesigned and optimized to adapt to its location on two open sides, while maintaining a strong brand identity and an impactful visual presence.
Multi-level visibility for maximum impact
The Euromaster display offers clear and immediate identification, designed to capture attention from all distances:
From a distance, a 6-meter-high sign and two backlit light boxes ensure the group is recognizable from the main aisles of the trade show.
At medium distance, illuminated communications on wall partitions reinforce the visibility of the brand and services.
At close range, logos and graphic elements highlight key messages and bring the reception and contact areas to life.
An omnipresent brand identity
The stand reflects the Euromaster universe through the omnipresence of graphic elements: logos, visuals, and the iconic presence of Bibendum.
The color scheme, combining light oak wood and corporate colors, creates a warm and welcoming atmosphere, conducive to business discussions.
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A welcoming and friendly space at the heart of the booth
Ideally located near a walkway, the reception bar forms the central point of the booth. Two semi-private meeting areas complete the layout: two custom-made high tables and a VIP area designed like a small lounge.
The context for creating this custom-made booth
This trade show took place at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank Euromaster for its trust!
