A 35 m² space combining visibility, high-end design, and an intuitive experience.
For the Equip Auto trade show, R2 Stand & Event created a compact, high-impact booth for NRF, a recognized specialist in cooling and air conditioning systems. The goal was to provide a strong, recognizable presence while creating a welcoming, clear, business-oriented environment.
Optimized visibility on multiple levels
The NRF stand is designed to be read progressively, ensuring maximum visibility from all aisles of the trade show:
From a distance, the brand is immediately recognizable thanks to a 360° header, a real visual landmark for the stand.
At medium distance, large visuals adorn the storage room partitions, ensuring strong graphic continuity.
At close range, key products and messages are highlighted on low displays, facilitating viewing and interaction.
High-end, intuitive, and consistent design
The stand design is based on a visual identity that remains faithful to the NRF charter, while creating a warm and contemporary atmosphere:
Black and orange: the brand’s iconic colors.
Blue: dedicated to the E-Mobility/Tesla range, located on the left side of the stand
Light wood: a natural and warm tone for the central reception area
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Clear emphasis on product ranges
Positioned at the main corner of the booth, the product displays immediately grab visitors’ attention. Each display features orange LED lighting, interior storage space, and, if needed, an iPad for demonstrations.
A special display is also dedicated to the Tesla E-Mobility range, with blue LED backlighting and the same premium finish.
The context for the construction of this custom-built booth
This trade show took place at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank NRF for its trust!
