A 230 m² space, created by R2 Stand & Event, combining innovation, visibility, and an
immersive experience.
For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for PPG, a global leader in automotive coatings and solutions. Designed to immerse visitors in the world of PPG, the booth combines a strong visual identity, spectacular architecture, and a fluid, interactive visitor journey.
Multi-level visibility for maximum impact
The PPG stand is designed according to a progressive reading strategy:
From a distance, a 360° freestanding sign ensures immediate brand recognition.
At medium distance, large wall surfaces highlight solutions and product ranges.
At close range, the visitor path on the floor guides attention and facilitates interaction.
A design that matches the graphic charter and the industry
The PPG stand incorporates:
The company colors: blue and white, with repeated PPG branding.
The colors of the product ranges: PPG Link, Moonwalk.
Illustration of the paint business: brush strokes reflected in the curved shapes of the stand.
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A three-pronged structure for an optimized customer journey
The stand consists of three separate but connected areas:
Stand 1/2 – 85 m²: reception area (reception desk, VIP trade show, bar, and meeting rooms).
Stand 2/2 – 115 m²: product and demonstration area.
Central aisle – 30 m²: connecting area, creating a unique and coherent layout.
An immersive journey in 5 stages
The booth features an oval-shaped path guided by floor markings and colored dots, offering a progressive and interactive experience.
The context for creating this custom-made booth
This trade show took place at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank PPG for its trust!
