At the Global Industrie trade fair, Böllhoff is exhibiting with a 30 m² stand designed by R2 Stand & Event, combining architectural excellence with a strategy for maximum visibility. More than just a stand, it is a powerful tool designed to catch the eye, facilitate interaction and showcase innovation.
Multi-level visibility for maximum impact
The design is intended to catch the visitor’s eye, wherever they are in the exhibition hall:
From a distance: a monumental 6-metre sign, suspended 5 metres above the ground, makes the brand visible from every corner of the event.
From a medium distance: an imposing central totem, featuring an embossed logo and a dynamic screen, continuously displays key messages.
From a short distance: a subtle repetition of the visual identity on the furniture and product displays ensures perfect memorability.
Fancy standing out from the crowd with a bespoke stand at your next trade fair?
Elegant, modern architecture
The stand features a minimalist design, blending Böllhoff’s technological aesthetic with a warm atmosphere:
Lighting signature: a combination of blue and white, punctuated by bespoke integrated LED accents.
High-quality materials: the contrast between the modern lines and a light oak wooden floor, enhanced by touches of greenery, creates a welcoming, premium space.
Smooth traffic flow designed for performance
The space is optimised to leave nothing to chance:
Total accessibility: a stand open on all four sides, naturally drawing in visitor traffic.
Up-close demonstrations: six product displays strategically placed along the aisle.
Dynamic centrepiece: a VIP reception bar for a professional yet friendly welcome.
For the most strategic discussions, a semi-open lounge area offers the necessary privacy without breaking the connection with the energy of the exhibition.
The background to the creation of this bespoke stand
The trade fair took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Böllhoff for their continued support!
