A 104 m² exhibition space dedicated to innovation
A Strong Visual Identity at the Heart of Retail
For the NRF trade show, R2 Stand & Event is partnering with Zebra, a leading provider of technology solutions for professionals, to design and build its exhibition space, which consists of a main area of 72 m² and a 32 m² mezzanine.
The goal: to strengthen the brand’s presence at this international event and showcase its solutions through a contemporary, instantly recognizable design.
A dynamic architecture to showcase solutions
The design draws on the interplay of volumes, striking contrasts, and pops of color that reflect ZEBRA’s visual identity. The layout of the various demonstration areas makes it easy to explore the technologies and encourages interaction with visitors.
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A mezzanine designed for intimate gatherings
In addition to the main space, a 32 m² mezzanine features a meeting area designed to resemble a small lounge. This more intimate setting allows us to welcome visitors in a comfortable environment and to hold in-depth discussions or confidential conversations, away from the hustle and bustle of the aisles.
This two-level layout makes it possible to distinguish between demonstrations open to the public and more private meetings, while optimizing the use of the available space.
The context in which this custom booth was created
This event took place in Paris at Porte de Versailles.
R2 Stand & Event would like to thank Zebra for its trust!
