Custom-designed booth at the EUROSATORY and SIMA trade shows

Trade Show: EUROSATORY / SIMA
Client: X
Area: 15 m² / 25 m²

R2 Stand & Event, a booth designer specializing in custom booth design, conducted a graphic design study in response to a request for proposals issued by the exhibitor.

With a presence at several trade shows, including EUROSATORY 2020 and SIMA 2020, the brand wanted a modern booth that reflected its image in order to showcase its product lines.

R2 Stand & Event therefore chose to position the product displays along the edges of the aisles to maximize visitor traffic. Additionally, to highlight the various demonstration areas, R2 Stand & Event installed arches and carpeted sections, thereby creating a visitor pathway.

R2 Stand & Event devised an innovative, backlit design for booths measuring 15 and 25 m².

The exhibitor will be exhibiting from June 8 to June 12, 2020 at the EUROSATORY trade show, and from November 8 to November 12, 2020 at the SIMA trade show. Both trade shows will take place at the Parc des Expositions in Paris Nord Villepinte.

EUROSATORY is a trade show dedicated to the defense and security sectors in the land and air-land domains. Originally scheduled for June 8 through 12, 2020, the show has been rescheduled for June 13 through 17, 2022.

SIMA is the only multi-specialty trade show for suppliers to the agriculture and livestock sectors. Originally scheduled for November 8 through 12, 2020, the show has been rescheduled for November 6 through 10, 2022.