Design and construction of a custom-made booth for Glory at the Euroshop trade show

Immersion and Performance: Glory reaches new heights at Euroshop!

How can you transform 100 m² into a strategic journey through the retail of tomorrow? That’s the challenge R2 Stand & Event took on for Glory.

More than just a booth, it’s a brand ecosystem where sleek design meets operational efficiency.

To see and be seen

From a distance, the booth is impossible to miss: a massive 6-meter-tall cube dominates the space.
Up close, Glory’s straight lines and iconic blue color draw the eye.

Are you looking to design a custom-made booth for your next event?

A journey, a whole world

R2 Stand & Event breaks with the conventions of the traditional booth to create a multisensory experience. Through a customer journey, visitors are instantly transported:

Kiosk Area (fast food): a hands-on simulation of the smooth flow of quick orders.

Front Office Zone (bakery and coffee shop): a fully immersive experience with a custom-built bar featuring direct payment solutions.

Back Office Zone: a space dedicated to secure cash management and transport behind the scenes.

Between innovation and discretion

Beyond self-service solutions and interactive kiosks, R2 Stand & Event incorporates discussion areas to foster meaningful B2B interactions.

The result? A distinctive, clear, and highly functional booth that puts the customer experience at the heart of the technology.

The background to the creation of this custom-made booth

The trade show took place in Düsseldorf.

R2 Stand & Event would like to thank Glory for their continued trust!

La collaboration Glory et R2 Stand : une histoire qui dure