Immersion and Performance: Glory reaches new heights at Euroshop!
How can you transform 100 m² into a strategic journey through the retail of tomorrow? That’s the challenge R2 Stand & Event took on for Glory.
More than just a booth, it’s a brand ecosystem where sleek design meets operational efficiency.
To see and be seen
From a distance, the booth is impossible to miss: a massive 6-meter-tall cube dominates the space.
Up close, Glory’s straight lines and iconic blue color draw the eye.
Are you looking to design a custom-made booth for your next event?
A journey, a whole world
R2 Stand & Event breaks with the conventions of the traditional booth to create a multisensory experience. Through a customer journey, visitors are instantly transported:
Kiosk Area (fast food): a hands-on simulation of the smooth flow of quick orders.
Front Office Zone (bakery and coffee shop): a fully immersive experience with a custom-built bar featuring direct payment solutions.
Back Office Zone: a space dedicated to secure cash management and transport behind the scenes.
Between innovation and discretion
Beyond self-service solutions and interactive kiosks, R2 Stand & Event incorporates discussion areas to foster meaningful B2B interactions.
The result? A distinctive, clear, and highly functional booth that puts the customer experience at the heart of the technology.
The background to the creation of this custom-made booth
The trade show took place in Düsseldorf.
R2 Stand & Event would like to thank Glory for their continued trust!



