R2 Stand & Event is proud to present its latest project: the design and construction of the 480 m² Michelin stand for the Solutrans trade show.
The objective? To create a unique space embodying the “One Michelin” vision.
An immersive and flexible experience
The centrepiece is a 57-metre-long suspended sign, a true visual signature that dominates the space and captures attention from a great distance.
At the centre of the stand, a 130 m² agora offers a modular and welcoming space, suitable for all situations: conferences, cocktail parties, moments of relaxation. Thanks to its 100% reusable wooden architecture, the agora embodies sustainability and echoes the architectural signature of the headquarters in Clermont-Ferrand. The greenery on the vaulted ceiling creates a serene and soothing environment far from the hustle and bustle of the trade show aisles.
Tyres are showcased on podiums and in attractive videos. Tyre cross-sections allow visitors to understand the product life cycle and the Group’s commitment to low-carbon mobility.
A digital and interactive journey immerses visitors in the world of Michelin’s connected solutions, illustrating how data and technology improve professional mobility.
The bar and shop offer spaces in keeping with the brand’s spirit of history and innovation, inviting visitors to experience Michelin’s lifestyle universe beyond mobility, encompassing travel, leisure and gastronomy.
Ready to make a difference with a stand designed to reflect your image?
A step towards the Moon
Thanks to its expertise in airless tyres and high-tech materials, Michelin is developing a lunar wheel.
This space-age ambition is brought to life on the stand by a turnkey solution from our design office, consisting of a podium with an integrated wall and floor of LED tiles that project a video created for the occasion and showcase a “lunar vehicle” made using the latest 3D printing technologies. It’s sure to attract everyone’s attention!
To extend the experience, a photo call with a life-size Bibendum allows visitors to leave with a fun souvenir.
The context for creating this custom-made booth
The trade show took place at Eurexpo in Lyon.
R2 Stand & Event would like to thank Michelin for its continued trust!
