Design of a custom booth for MERIM at the Food Hotel Tech trade show

You know them without even knowing them! R2 Stand & Event is supporting the MERIM group at the Food Hotel Tech 2022 trade show.

MERIM GROUP is a French company that helps restaurant owners optimize their customer experience through digitalization: drive-thru lanes, ordering kiosks, control and management systems, and more. You can find their products in some of France’s major fast-food chains.

On its 15 m² booth, the exhibitor wanted to create an immersive experience. R2 Stand therefore designed a custom structure divided into two distinct spaces.

On one side, the booth transports visitors into a fast-food drive-thru lane via a highly recognizable entry arch that also showcases a custom-made illuminated sign created for the occasion.

On the other side, visitors enter the restaurant, featuring wood-paneled decor, a slanted screen, and two order kiosks on display.

Despite its small footprint, this booth uses a carefully designed floor-to-ceiling design to create an immediate connection with the brand.

The Food Hotel Tech trade show took place on June 7 and 8, 2022 at the Paris Event Center.

R2 Stand & Event thanks MERIM GROUPE for their trust!