Multiple levels of visibility
R2 Stand & Event is once again collaborating with Glory at the NRF trade show, creating a 1,440-square-foot booth designed to combine visibility, immersion, and visitor comfort.
The stand stands out thanks to several levels of visibility for maximum impact: the suspended logo, visible from all angles, reinforces brand identification, while the products are showcased through different business sectors and interactive media.
The sleek and clear design, in line with that of 2024, combines blue and white colors with warm materials such as wood, creating a look that is both unique and welcoming. The visitor experience is guided by easily identifiable floor markings, allowing visitors to discover each main product area and understand the different fields of application through dedicated visuals and immersive scenarios.
A new space
This year, a new area dedicated to services has been added at the back of the booth for quieter discussions. Each service has its own color code, screen, and specific communication, with a total of nine seats to welcome visitors.
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Two entrances to the booth
The booth also has two separate entrances:
On the right, the start of the route is marked by floor markings and a registration terminal encouraging visitors to enter.
On the left, a large dual-purpose counter serves as a reception area, providing guidance and a warm welcome.
Priority is given to product visibility along the entire length of the booth, which opens directly onto the main aisle.
At the end of the route, a friendly and discreet space, sheltered from view, offers six seats for private and in-depth discussions.
The context for creating this custom-made booth
This trade show took place from September 16 to 18 at the Parc des Expositions – Porte de Versailles in Paris.
R2 Stand & Event would like to thank Glory for its continued trust!
