R2 Stand & Event is once again collaborating with Imerys for the In-Cosmetics Global trade show, with an innovative approach to booth design. For this edition, the focus is on the booth’s visibility and appeal, even from a distance.
The 45.50 m² booth stands out thanks to a suspended sign that rises above the exhibition space, catching visitors’ eyes as soon as they enter the trade show. This sign plays a crucial role by serving as a visual landmark and boosting brand recognition. Additionally, the booth’s partitions have been raised to create an imposing presence.
The lighting, meanwhile, has been carefully designed not only to illuminate the booth optimally but also to highlight the products and key areas. New this year is the addition of decorative pendant lights, which adorn the booth and create a “homey” atmosphere.
The booth design was conceived to offer a fluid visitor journey, allowing visitors to move around easily and discover each space. Upon arrival, visitors are greeted by the Mineral Bar, strategically placed opposite the entrance. This strategic location is highlighted by a distinct floor marking and a central wall adorned with dimensional lettering, immediately drawing attention and encouraging visitors to explore further.
To enrich the visitor experience, the booth features three distinct yet complementary reception areas, each designed with a warm and welcoming atmosphere. First, the bar serves as a central hub for socializing. Next, the workspace facilitates more formal discussions and professional meetings. As for the reception area, it offers a more intimate alternative.
This trade show took place at Paris Porte de Versailles.
R2 Stand & Event thanks Imerys for its continued trust!
