For the Pollutec trade show, R2 Stand & Event is creating a 27 m² stand for OLEO 100, designed with CSR and budgetary objectives in mind, which can be reused at several trade shows in 2025 and potentially 2026.
The inspiration behind the stand
The design draws heavily on the brand’s identity, while ensuring optimal accessibility thanks to large openings on the three main aisles of the trade show.
The concept is based on a raw wood base, emphasising the sustainable nature of the stand, and a bright colour scheme in line with the graphic charter: from blue evoking rapeseed, to green symbolising oil, to orange representing energy. The organic lines, inspired by nature and the shape of an oil drop, bring dynamism and coherence to the whole.
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The main space
The space includes a 3-metre-long bar, designed to be both practical and attractive. At the rear, a series of alcoves display containers illustrating the transformation process, from grains to oil, completing the stand’s design and highlighting OLEO’s expertise.
The venue of the event
This trade show took place at Eurexpo Lyon.
R2 Stand & Event would like to thank OLEO 100 for their trust!
