R2 Stand & Event is partnering with Racing Lubes for the first time at the Salon du 2 Roues.
Our challenge: to design a 54 m² booth that embodies the spirit of racing and ensures maximum visibility for the lubricant brands. Mission accomplished!
Focus on Design
XXL visibility: a spectacular suspended sign catches the eye from a distance.
Total immersion: the floor features dynamic “Racing” style tire tracks, showcasing two motorcycles. The atmosphere is enhanced by finishes inspired by the world of motorcycling (concrete, green, black) and a design with clean lines.
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Digital and product: a central 55-inch TV screen and two 43-inch touchscreens on double-sided displays bring the offerings to life. Product promotion is handled by four shelf displays that can hold up to eight different types of containers.
Key Areas: R2 Stand & Event features a welcoming reception/bar area for informal gatherings and an 8.5 m² private meeting room for confidential business meetings.
The context for creating this custom-made booth
The trade show took place at Eurexpo.
R2 Stand & Event would like to thank Racing Lubes for their trust!
