Oleo 100 and R2 Stand & Event: Sustainable Energy at the Heart of SITL
For this year’s edition of SITL, Oleo 100, a leader in carbon-free energy derived from French rapeseed, has once again chosen R2 Stand & Event to design a strategic 56 m² exhibition space.
Drawing inspiration from the brand’s organic identity, this custom-made booth reinterprets the bold visual elements that have made previous collaborations so successful. Blending warmth with modernity, the design features fluid shapes reminiscent of oil droplets and a vibrant color palette, symbolizing the transformation of rapeseed into renewable energy.
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Key points of the design:
Maximum visibility: a monumental suspended circular structure that offers an immediate visual immersion thanks to its backlit ceiling in the colors of rapeseed fields.
An immersive experience: the space features iconic elements such as a customized mini-tank and a sample display area, allowing visitors to get a firsthand look at the reality of the Oleo 100 supply chain.
A semi-private reception area: facilitating more in-depth discussions on the challenges of the energy transition.
The context in which this custom-built cabin was built
The trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Oleo 100 for their continued trust!
