Durand Production and R2 Stand & Event are collaborating once again for the Automechanika trade show, creating a custom-made 66-square-meter booth. The main objective: to maximize visibility from a distance.
To achieve this, R2 Stand & Event designed a curved sign measuring over 9 meters, mounted at a height of 5 meters. This innovative configuration provides visibility from both sides at the booth’s three key angles, thereby attracting visitors’ attention from afar.
As a major highlight, a second banner is suspended at a height of 3 meters, delivering an additional message that further captures the interest of passersby. On the third level, the names of the participating brands are highlighted through a carefully arranged display of products, creating an attractive showcase for visitors.
The booth layout was designed to ensure excellent accessibility. With a wide opening onto the show’s main aisles, visitors can move freely between the different areas. This optimization prevents any wasted space, thereby maximizing the experience for every attendee.
The booth also features welcoming discussion areas, including a reception bar and a VIP lounge. These spaces are ideal for making valuable connections and engaging in private conversations.
This trade show took place at Messe Frankfurt.
R2 Stand & Event thanks Durand Production for their continued trust!
