An immersive booth to promote ANFA’s motorcycle training programs
For the Salon du 2 Roues, R2 Stand & Event is designing and building a 162 m² booth for ANFA, dedicated to promoting training programs for careers in the motorcycle and bicycle industries.
The project is organized around a clear and intuitive layout, divided into a central shared space and two distinct operational areas. The shared space includes a reception area and a storage room, facilitating both visitor reception and the teams’ logistical needs.
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On both sides, each sector has its own dedicated area, designed as an immersive journey:
A reception area to inform and guide visitors,
A zone dedicated to vehicles, allowing for a hands-on experience of the various professions.
A signature feature of the booth, individual neon lights outline the silhouettes of the vehicles and visually structure the entire space. Serving as true landmarks within the space, they ensure visibility from a distance while reinforcing the visual identity of each sector.
The entire setup is designed to offer a fluid and engaging experience, highlighting training programs and facilitating interactions between visitors and professionals. At the heart of the booth, a conference is held at the opening of the trade show.
The context in which this modular booth was built
The trade show was held at Eurexpo.
R2 Stand & Event would like to thank ANFA for its continued trust!
