Testimonial from Sara, Press Officer & Event Manager for CNIPT at the SIA trade show

The final result exceeded our expectations. We even won an award for outstanding teaching, thanks in large part to the quality of the stand designed with R2.

Sarah, Press officer & Event Manager for CNIPT

What is the purpose of the stand?

Through this booth, which we wanted to be visually striking, our ambition is to raise awareness among the general public about potatoes through an educational approach.

We want to make people want to cook this everyday product, while promoting the industry as a whole.

A structure designed to promote all professions

We wanted a stand that could showcase all the different professions involved in the potato industry, from production to processing.

R2 Stand understood exactly what we wanted and translated it into the overall layout of the stand.

Two campaigns, one journey

The booth also had to accommodate two communication campaigns:

One co-financed by the European Union,
The other at national level.

Thanks to a structured layout tracing the journey ‘from field to plate’, we were able to present these two messages in a balanced way.

Do you have a project for a unique, high-impact stand for a trade show?

A stand designed to last

It was essential for us to reuse our stand over several years.

That’s what we did:

90% of the stand was kept for this second year of the campaign,
Everything remains fully functional and suitable.

A real team effort in designing the stand

Of course, the quality of the structure is important.

But what we remember most is the smooth and trusting collaboration with R2 Stand.

They were able to respond to our last-minute requests, resolve minor issues on site, and support us throughout the process with complete peace of mind.

A result beyond our expectations

The final result exceeded our expectations.

We even won an award for outstanding educational design, thanks in large part to the quality of the stand designed with R2 Stand.