The Game Fair is the largest hunting and nature trade show in France, and one of the most important public events in Europe in this sector.
Scheduled for Friday, June 11 through Sunday, June 13, 2027, in the heart of Sologne, this legendary gathering attracts tens of thousands of enthusiasts, land managers, federations, and the world’s leading equipment brands.
To showcase your new rifles, technical apparel, or dog accessories to an audience of discerning connoisseurs, R2 Stand designs and builds your custom-made exhibition booth. We create authentic, sturdy, and highly secure environments.
Entrust your brand image to an exhibition design agency specializing in outdoor and nature recreation events.
The Game Fair is a unique event where tradition must come together with technical innovation. The architecture of your space must serve as a true hub of life and expertise, immediately evoking the authenticity and camaraderie so cherished in the hunting world. Looking ahead to the June 2027 edition means designing a layout that balances the secure display of your state-of-the-art equipment with warm and welcoming reception areas—essential for engaging with your customers and club presidents.
Meet the enthusiasts, seasoned hunters, and professionals gathered in the heart of the Sologne region.
With massive attendance over three days, this trade show is the ultimate hub for launching your summer collections and preparing for the fall season. A booth designed by R2 Stand, featuring bold signage and high-quality materials, guarantees you prime visibility throughout the show’s various aisles and villages.
It’s the essential strategic tool for attracting visitors looking for reliable equipment and the latest innovations.
Give your rifles, precision optics, or clothing lines the robust showcase they deserve.
Whether you represent a prestigious firearms manufacturer, a ballistics expert, or a luxury luggage brand, your booth must reflect the excellence of your products.
R2 Stand showcases your products with secure display cases, custom-made booths, and focused lighting to highlight the finesse of your engravings or the technical sophistication of your materials.
In the world of outdoor enthusiasts, expert advice and a friendly atmosphere are your strongest selling points.
Visitors come to the Game Fair to test, touch, and share. Your space should be designed as a modern and welcoming hunting lodge.
We set up open expert consultation counters to make it easy for visitors to try out your products, as well as lounge areas where you can offer refreshments to your best customers in a warm and inviting atmosphere.
We are well-versed in the visual elements of the hunting world and the specific logistical challenges of exhibitions held outdoors or under canvas structures.
Free yourself from logistical and operational constraints so you can focus exclusively on welcoming your customers and conducting product demonstrations.
Managing the secure transport of your collections, adapting your furniture to the constraints of a hybrid indoor-outdoor trade show, and briefing your sales teams all take up valuable time.
R2 Stand handles the entire event production process for your space. From 3D modeling in our workshop to handing over the keys to your booth in Sologne, we are your exclusive project manager.
Our extensive experience with demanding trade shows and consumer events guarantees flawless technical execution.
Accustomed to designing spaces for specialized and highly regulated industries, we understand the standards of excellence demanded by outdoor enthusiasts.
This experience allows us to design layouts that facilitate the flow of thousands of visitors while protecting your valuable products.
Your brand identity is strong and steeped in history; your exhibition space must embody it perfectly to leave a lasting impression.
Each project is conceived from start to finish by our designers to create an exclusive, elegant setting that is perfectly in harmony with your brand’s storytelling, whether it focuses on luxury or extreme athletic performance.
A single point of contact to coordinate every step, from 3D design approval to final setup.
Our comprehensive support service centralizes design, fabrication in our woodworking shops, logistics to the exhibition site, and the rental of suitable furniture.
Your project manager meticulously coordinates the technical teams and ensures on-site that every detail of your booth is flawless.
The equipment created for your booth can be designed for reuse.
By choosing R2 Stand, you’re opting for a smart design: your booth setup can be dismantled, stored, and then reconfigured for your future participation in other trade shows, thereby optimizing your annual costs.
Spaces featuring high-security display cases, raw-wood service counters, immersive video walls, and inviting lounges. Designs crafted to inspire trust and a sense of warmth.
Leaders in the agricultural and nature sectors have chosen the expertise of R2 Stand to showcase their latest innovations and solidify their influence at the most prestigious hunting and nature event.
Displaying regulated equipment requires impeccable physical security in the face of a massive influx of visitors.
We design reinforced display cases and custom-made racks that incorporate discreet locking systems (anti-theft cables or secure latches).
For collectibles, we use laminated glass display cases with built-in cool lighting, and we can install armored storage compartments concealed within the booth’s partitions.
A friendly atmosphere is the cornerstone of the Game Fair: socializing over a drink is an integral part of the trade show’s DNA.
Absolutely. We regularly set up true “clubhouse” spaces within the booths.
We incorporate large zinc or solid wood counters, beer taps, built-in refrigerators, and Chesterfield sofas so that you can host your clients, brand ambassadors, and partners in exceptional surroundings.
Since the trade show takes place largely outdoors or under tents, the architecture must adapt to the unevenness of the terrain.
Our engineering team is fully prepared for these conditions. We install sturdy, adjustable raised floors to compensate for variations in the natural ground level.
We also take into account the height constraints under the canvas structures when installing your signage, ensuring a presentation that’s just as flawless as in a traditional exhibition hall.
The next edition of the Game Fair will take place from Friday, June 11, through Sunday, June 13, 2027.
Since setting up for this type of trade show requires specific logistics and the creation of custom-made woodwork takes time, we strongly recommend that you begin designing your booth several months in advance.
Game Fair visitors are lovers of the great outdoors. It’s essential to align your event communications with their commitment to nature conservation. R2 Stand is committed to working alongside you with a rigorous eco-design approach: using wood from certified forests (PEFC/FSC), chemical-solvent-free varnishes, renting partitions to avoid waste, recyclable coverings, and energy-efficient LED lighting.
