Exhibition design agency for the FITUR 2027 trade show in Madrid
Creation of booths for the tourism industry
The International Tourism Fair (FITUR) is the first major global event of the year for travel professionals.
Scheduled for January 2027 at the IFEMA Madrid exhibition center from January 20 to 24, this event kicks off the international tourism season. For tourist offices, hotel chains, and Travel Tech players, attending is highly strategic.
R2 Stand will accompany you to Spain to design and build your custom-made booth. We create immersive and welcoming pavilions that serve as true ambassadors for your destination or brand.
Entrust your project to an expert exhibition design agency to attract professionals and the general public.
- Design
- Conception
- Production
- Assembly
- Storage
- Recycling
Enhance your presence at FITUR 2027 with a custom-made booth
Why exhibit at FITUR Madrid in January 2027?
The tourism sector is constantly reinventing itself around experience and sustainability. FITUR is the ideal platform to showcase your new assets.
The essential link between Europe and Latin America
FITUR has historically been the gateway to the Ibero-American market, while attracting buyers from around the world.
A booth designed by R2 Stand ensures you enjoy outstanding international visibility. We use architecture to assert your status, with airy structures and striking signage that attract international delegations as soon as they enter the IFEMA halls.
Sensory immersion to promote your destination
To sell a dream, you have to stimulate the senses.
R2 Stand incorporates the latest audiovisual technologies: curved LED walls to display spectacular landscapes, interactive floors, and virtual reality (VR) zones to give visitors a tour of your hotels or monuments.
We create an immediate “wow” effect.
A hybrid format: B2B during the week, B2C on weekends
Your booth must serve multiple purposes. From a quiet meeting space for travel agents from Wednesday to Friday, it must be able to transform into a lively entertainment area on the weekend to welcome the Spanish public looking for their next vacation.
We design a modular layout to meet this dual challenge.
R2 Stand, your spatial design agency for the Fitur trade show
Creating a tourist pavilion abroad requires real cultural sensitivity and ironclad logistics.
Architecture inspired by your cultural identity
Tasting areas and entertainment stages
Comfortable B2B spaces for professionals
Mastering logistical constraints in Spain
Organizing the arrival of your co-exhibitors (local hotel owners, local agencies) at your pavilion is already a huge task.
Let us take care of the scenography.
R2 Stand is your single point of contact, ensuring that every square meter of your space showcases your partners and your destination.
Why choose R2 Stand to design your booth at FITUR?
Proven experience at major international trade shows
We are accustomed to events where image is paramount.
We know how to create entire worlds that transport visitors far away from the concrete aisles of the exhibition center.
Custom design for hotels and destinations
Whether you are a chain of luxury resorts requiring a sleek, premium design, or a tourist office focusing on authenticity and human warmth, we adapt our style to your positioning.
Full support, from 3D to inauguration
Our service includes 3D modeling, manufacturing, furniture rental (often very specific: high tables, designer chairs, reception counters), audiovisual management, and assistance on the day of the event.
Flexibility and responsiveness on site
Tourism trade shows often experience last-minute adjustments related to official delegations.
Our on-site team is highly agile when it comes to reorganizing a VIP area or adapting signage before the opening.
Our booth creations that take you on a journey
Discover our projects for international tourist offices, hotel groups, and airlines.
The global tourism industry trusts R2 Stand
Join leading destinations and travel giants who rely on our expertise to shine on the Madrid stage.
Make your exhibition at FITUR Madrid 2027 a success
Do you manage entertainment areas or stages (dances, speeches)?
Yes, we incorporate platforms and stages into the design of your booth.
We also manage stage lighting (spotlights) and sound systems (microphones, speakers) so that your events can be seen and heard in a professional manner.
How can multiple co-exhibitors be integrated into the same pavilion?
This is very common for regions or countries. We create a global pavilion with an overarching identity, and we set up reception desks or individual counters customized for each co-exhibitor (hotels, agencies), ensuring equal visibility for everyone.
Do you provide secure storage areas for equipment?
FITUR’s public weekend is extremely busy.
We design lockable reception desks and large secure storage areas to safely store your promotional items, brochures, and your staff’s personal belongings.
When is the FITUR trade show of 2027 taking place?
The FITUR trade show will take place from January 20 to 24, 2027, at IFEMA Madrid.
As it is the first trade show of the year, you need to approve the design of your booth this fall.
R2 Stand: Eco-design for sustainable and responsible tourism
Slow tourism and respect for the environment have become major criteria for travelers when making their choices. Your FITUR booth cannot convey a message of sustainability if it is itself polluting. R2 Stand incorporates eco-design: use of recyclable materials, rental of structural elements, 100% LED lighting, eco-friendly inks for your visuals, and recycled carpets.
Demonstrate that your destination protects its natural heritage.
