Exhibition design agency for NRF Retail's Big Show Europe 2026 The new retail giant in Paris

The NRF Retail’s Big Show Europe event (which succeeds and embodies the spirit of Paris Retail Week) has established itself as the must-attend event for unified commerce in Europe. Scheduled to take place at Paris Expo Porte de Versailles in 2026, it brings together leaders in tech, marketing and supply chain.

To help you stand out at this international show, R2 Stand designs and builds your custom-made booth. We create immersive spaces that replicate the codes of the “Store of the Future” to attract retail decision-makers.

I would like a free quote for a custom-made booth at the NRF

Why exhibit at the NRF Retail's Big Show Europe
in 2026 ?

Retail is undergoing rapid transformation. Exhibiting at NRF Europe 2026 means positioning yourself at the heart of the ecosystem that is defining the future of commerce.

The meeting of European Retail Top Decision-Makers

NRF Europe is not a traditional trade show, but rather an innovation platform originating in the United States and adapted to the European market. With thousands of high-level participants (C-Level), this trade show is a networking hub. The Paris edition promotes more targeted discussions on European issues.
An open, stylish stand designed by R2 Stand provides the ideal setting to get noticed by decision-makers in the aisles and engage in meaningful discussions.

R2 Stand helps you translate your offering (SaaS, logistics, payment, layout) into a high-performance commercial architecture.

Unveil your innovations for "Unified Commerce"

The central theme remains the abolition of boundaries between the physical and digital worlds (Phygital).

Your stand must embody this fluidity. R2 Stand incorporates the latest display technologies (LED screens, touchscreen terminals, connected display cases) to ensure that your space is a living testament to your technological expertise.

Create a buzz with an immersive shopping experience

Visitors want an experience.

Don’t settle for just a counter. R2 Stand designs scenographies: contextual demonstration areas (fake cash registers, connected shelves, reconstructed logistics back office).

We transform your stand into a mini laboratory shop.

R2 Stand, your partner stand builder for custom-made booths for NRF Europe

Retail is our playground. We are experts in the visual codes of merchandising and technology.

Architecture at the service of Retail Tech

Maximise your ROI and lead generation

Turnkey logistics at Porte de Versailles

Sustainable retail starts with your stand

Entrust the creation of your NRF Europe stand with complete peace of mind.

The arrival of the NRF brand in Paris is a game changer in terms of quality standards.

R2 Stand guarantees you a premium finish worthy of American standards, while managing the complexities of local logistics.

Your dedicated project manager is your key to a successful participation.

Why choose R2 Stand to create your stand at NRF Europe?

Expert stand builder of bespoke solutions for over 15 years

We have accompanied Paris Retail Week’s evolution towards NRF.

We understand the new expectations of organisers and visitors in terms of design and innovation.

Unique design tailored to the world of commerce

Your stand should tell a story.

We use design (wood, metal, plants, lighting) to create an atmosphere that matches your positioning: “Tech pure” for data, “Warm” for customer experience, or “Industrial” for the supply chain.

A stand that reflects your image, designed from start to finish

We leave nothing to chance.

Trendy furniture, floral decorations, hanging signage, management of goodies and catering: R2 Stand delivers a ready-to-use work tool.

A concrete commitment to environmental responsibility

Beyond words, we take action.

We prioritise short supply chains for manufacturing and optimised post-trade show waste management, an approach aligned with the retail sector’s Net Zero objectives.

Some examples of stands we have created for the retail and e-commerce sector

Discover how we showcased our clients’ solutions: WMS publishers, payment platforms, digital marketing agencies.
Stands that combine boutique aesthetics with trade show efficiency.

Retail Tech giants put their trust in R2 Stand

Join the innovative players who have chosen R2 Stand to make a lasting impression at the major European trade gathering.

Maximise your presence at NRF Retail's Big Show Europe

What is the difference with the NRF in New York?

NRF Europe is held in Paris and specifically targets the EMEA market (Europe, Middle East, Africa). It is the ideal complement to the January show in NYC. R2 Stand can support you at the Paris event with its strong local expertise.

Can my stand be reused?

Yes, that’s an excellent strategy. Many exhibitors attend several events.

We can design a modular booth for NRF (large surface area) with certain elements (benches, image walls, arches) that can be reused.

Do you incorporate giant screens for demonstrations?

Absolutely. Retail is visual. We integrate LED walls or giant touchscreens for your software demonstrations or brand videos, ensuring maximum visual impact.

When will NRF Europe 2026 take place?

The event is scheduled for 15, 16 and 17 September 2026 at Paris Expo Porte de Versailles. Book your space and exhibition design agency in advance.

Eco-design for responsible business

Sustainability is the number one challenge facing the retail sector. R2 Stand offers you the opportunity to align your event communications with your CSR commitments.
Thanks to our eco-design methods (bio-based materials, reuse, eco-friendly inks), your stand at NRF Europe will become an ambassador for your responsible approach.