The Normandy Pavilion is getting a makeover at SIA 2026!
For the 2026 edition of SIA, R2 Stand & Event is reinventing the pavilion concept by combining the practicality and functionality that have made it so successful with a resolutely modern and pop aesthetic.
In a radical departure from previous themes, R2 Stand & Event is adopting a “nature” theme this year, with green as the predominant colour.
Signature, modern design: retaining the award-winning visual identity from 2025 whilst incorporating modern touches, such as colourful, playful finishes and contrasting textures.
Premium visibility: for maximum impact, the overhead sign has been replaced by a custom-made suspended sign, offering a higher-quality finish and improved visibility from a distance.
Do you have plans for a customised stand for an upcoming trade show?
A strategic layout designed to facilitate interaction
The layout is optimised for smooth flow and commercial efficiency:
Maximum visibility: each department is positioned along the main aisle.
Network hub: a central open area has been created featuring four themed bars, all designed to encourage friendly interaction.
Optimised spaces: each partner has its own fully equipped storage area, as well as bespoke entertainment and reception areas.
Pavilion 2026 promises to be a true “Normandy Village”, standing out with its easily recognisable design, personalised producer spaces and strict adherence to building regulations.
The background to the construction of this bespoke pavilion
The trade show took place at the Porte de Versailles exhibition centre in Paris.
R2 Stand & Event would like to thank the Normandy Regional Chamber of Agriculture for its trust!
