At the Congress of the Order of Certified Public Accountants, LINC occupied a 35.5 m² space designed to combine visibility, product demonstrations, and a welcoming atmosphere. Within this compact area, every element was carefully planned to highlight the brand’s identity, showcase its solutions, and create opportunities to engage with visitors.
Turning Challenges into Opportunities
The layout of the site guided the design decisions. The most enclosed side becomes a communication surface in its own right, while the central pillar is clad to blend in with the architecture and accommodate signage.
Rather than simply accommodating these unique features, the design leverages them to structure the various spaces and enhance the stand’s clarity. The overall design thus maintains a cohesive identity while meeting the venue’s functional and technical requirements.
Want to stand out with a custom booth at your next trade show?
A three-part visitor experience
The layout is structured around three complementary objectives: capturing attention, demonstrating expertise, and fostering ongoing relationships.
Capturing attention through a conference area open on the most accessible side of the booth. This layout attracts visitors from the aisle and ensures visibility for presentations.
Demonstrating expertise through two interactive stations positioned on either side of the central pillar. Their layout facilitates interactions with the teams and allows solutions to be presented in dedicated spaces.
Finally, fostering loyalty through a reception area set back from the main space. The bar and seating provide a more welcoming setting for in-depth discussions and extended business meetings.
The context in which this custom-made booth was created
This trade show took place at Porte de Versailles in Paris.
R2 Stand & Event would like to thank LINC for its trust!
