R2 Stand & Event designs and builds a 57 m² booth for Smiths Detection, designed to maximise the brand’s visibility and impact at 360°, regardless of the visitor’s position.
Visibility at all distances
Long distance: an unusual 12-metre high-sign featuring three-dimensional logos ensures immediate identification of the booth.
Medium distance: comprehensive signage on the wall partition, visible from the aisles, attracts attention and gives structure to the booth.
Short distance: graphic communication at eye level, the reception bar and discussion areas facilitate interaction with visitors.
Smooth traffic flow and optimisation of space
Direct access to the three business areas from the aisles to maximise traffic.
Strategic distribution of areas to avoid any loss of space.
Smooth visitor flow, with a slightly offset central partition to enhance visibility from the hall.
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A premium and dynamic design
Blue and blue colour scheme, compliance with graphic charter and immediate brand identification.
Slanted, dynamic design, creating well-defined areas.
Warm finishes: light oak wood, greenery, recessed LEDs.
A welcoming lounge area
The booth incorporates a semi-open lounge area, designed to accommodate 4 to 5 people in a warm and comfortable setting. Thanks to custom-made furniture, indirect lighting and plant decoration, this space offers a cosy environment conducive to meaningful exchanges, while maintaining a minimum of sound and visual insulation to facilitate business discussions.
The context for creating this custom-made booth
This trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Smiths Detection for its continued trust!
