A booth designed to attract, engage, and convince
For the Seafood trade show, R2 Stand & Event has designed a 42 m² booth that reflects the Lequertier brand: eye-catching, well-organized, and thoroughly professional.
A seamless design
From the very first moment, the brand captures attention with its bold, eye-catching signage. As visitors approach, they discover a cohesive world inspired by maritime themes, where every detail—from materials and colors to lighting—reinforces the company’s identity.
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An optimized and functional space
Designed as a seamless journey, the booth naturally guides visitors. The cooking area, positioned in a corner, creates a lively atmosphere and draws in foot traffic, while the reception area effectively facilitates interactions. Further along, the products are showcased, accompanied by dynamic visual content that extends the brand experience.
At the heart of the setup, several discussion areas facilitate the transition from discovery to business engagement, in settings tailored to the occasion: open, semi-private, or completely confidential. Each zone has been designed to foster meaningful interactions, right up to the most strategic meetings in a dedicated VIP lounge.
A comprehensive culinary experience center
Functional and fully equipped—especially for cooking demonstrations—the booth serves as a true work tool for the teams.
Finally, the all-encompassing visual branding ensures continuous 360° visibility, reinforcing the brand’s impact throughout the trade show.
The context in which this custom-made booth was created
This trade show took place in Barcelona.
R2 Stand & Event would like to thank Lequertier for their continued trust!
