A stand measuring 56 m² that combines elegance, visibility, and a welcoming atmosphere
For the SIAL trade show, Rose Blanche entrusted R2 Stand & Event with designing a 56-square-meter booth that combined a strong visual identity, product showcases, and welcoming reception areas.
At an international trade show where every brand is vying for attention, the challenge was to create a space that was instantly recognizable, capable of standing out in the aisles while offering visitors an environment conducive to discovery and professional networking.
An architectural signature visible from afar
Even from the aisles, the Rose Blanche booth stands out thanks to its suspended signage. The circular signs, positioned high up, offer 360° visibility and allow the brand to be spotted quickly amid the crowded trade show hall.
This aerial design adds depth to the booth and creates a true visual landmark.
Do you have a trade show coming up soon? Are you thinking about a custom-made booth?
A bright design with warm finishes
Inside, a bright color palette and wood finishes create a welcoming and contemporary atmosphere. The contrast between the light surfaces and the wood elements adds warmth to the overall design, while clean lines define the various spaces with understated elegance.
Across 56 m², product presentation plays a key role. The display areas are organized to make the product lineup visible and accessible, while screens complement the presentation with dynamic visual content.
A space designed for business meetings
Beyond its visual impact, the booth was designed to facilitate interaction. The reception areas blend seamlessly into the layout and provide a welcoming setting for hosting clients, partners, and prospects.
The open layout encourages spontaneous interactions while providing an environment conducive to business discussions. The flow between the presentation areas and the interaction spaces helps create a seamless experience, where every visit can become an opportunity to connect.
The context in which this custom-made booth was created
This trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Rose Blanche for its continued trust!
Other projects by R2 Stand at SIAL
- Saleh Good Farm Returns to SIAL with a custom-made booth
- Design of a Custom-Made Booth for Polproduct at SIAL
- Creation of a custom-made booth for MAFI at SIAL
