A 128 m² booth inspired by nature and the agricultural world
For the SIAL trade show, Saleh Good Farm commissioned R2 Stand & Event to create a custom-made 128 m² booth designed to showcase its products and reflect its brand identity. With an open layout, natural materials, and a design inspired by the agricultural world, this space exudes a warm atmosphere while inviting visitors to explore.
The goal: to create a welcoming space where product presentation takes center stage and where every interaction becomes an opportunity to share the brand’s expertise.
Architecture Inspired by the Agricultural World
Right from the trade show aisles, the booth stands out thanks to its large white structure reminiscent of a roof truss. Its airy lines give the space a sense of expansiveness and create a strong visual focal point, while maintaining a feeling of openness.
This architecture echoes the agricultural world and the brand’s products. It is complemented by natural materials, wood finishes, and touches of greenery that bring warmth and authenticity to the overall design.
The result: a bright space that stands out from traditional booths with a visual identity that is simple, expressive, and consistent with the produce industry.
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Products at the Heart of the Experience
At this 128-square-meter booth, the layout is designed to showcase the products and make it easy for visitors to discover them. In the center, a long display table naturally draws the eye and serves as the focal point of the space.
This layout allows the products to be presented in an accessible way, while encouraging visitors to approach, observe, and interact with the staff.
The context in which this custom-made booth was created
This trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Saleh Good Farm for its continued trust!
Other projects by R2 Stand at SIAL
- Design of a Custom-Made Booth for Polproduct at SIAL
- Design of a Custom-Made Booth for Rose Blanche at SIAL
- Creation of a custom-made booth for MAFI at SIAL
