R2 Stand & Event is delighted to be designing the exhibition space for SEMAE, the inter-professional organisation for seeds and plants, a strategically located booth covering 178 m² at the heart of the SIA. Our mission: to create a dynamic platform that showcases seeds and plants and brings together all sectors of the industry.
Every element of the booth is designed to maximise visibility, attract footfall and enhance the visitor experience, centring on four key areas:
Visual impact and visibility: to ensure instant recognition, we have designed a striking, towering sign that acts as a beacon. This feature ensures that visitors can spot the booth immediately, even from a distance, thereby guaranteeing maximum visibility.
Are you considering having a custom-made booth designed for your next trade show?
Smooth flow: visitor circulation is maximised thanks to a wide opening onto three walkways. This layout facilitates access and allows visitors to immerse themselves freely in the world of SEMAE, inviting them to explore.
Warm atmosphere: the atmosphere is designed to be welcoming and friendly. The subtle integration of crops and plants punctuates the discovery trail, creating a setting that embodies SEMAE’s activities and encourages interaction.
Visitor experience and interactivity: the experience is at the heart of the scheme thanks to a multifunctional attraction area. This brings together:
A hands-on exhibition of seeds and plants
A stage dedicated to public speaking
Fun activities and pop-up cooking demonstrations.
The background to the construction of this bespoke booth
The trade show took place at the Porte de Versailles exhibition centre in Paris.
R2 Stand & Event would like to thank SEMAE for their trust!
