Professional trade show: the various KPIs to measure in order to evaluate the concrete impact of the event
Participating in a trade show or organizing an event is an excellent way to promote your business, strengthen your brand awareness, and create business opportunities. However, to measure the real effectiveness of these actions and optimize your future strategies, it is essential to define and track key performance indicators (KPIs). Exhibition design agency, here are […]
How to write a brief for a custom booth at a trade show
It’s crucial to draw up a clear brief for the creation of a customized stand. This is absolutely essential if you are to be satisfied with your partner’s proposals and services. When you work with R2 Stand, you benefit from the expertise of a company renowned for its know-how and innovation in custom stand design. […]
How to collect email addresses at a trade show booth?
Trade shows are unique opportunities for companies to meet prospects, strengthen their brand awareness, and connect with their target audience. But how can you capture visitors’ attention while effectively collecting their email addresses? As an exhibition design agency, we offer a list of ideas for activities that will attract visitors to your stand while maximizing […]
Design of a premium chalet for Eurenco at Paris Air Show
Collaboration, creativity, trust: the premium chalet caused a sensation The entrance to the chalet On the occasion of the Paris Air Show, R2 Stand & Event is pleased to assist its loyal client Eurenco in the design and construction of a 90 m² premium chalet, designed to combine aesthetics, functionality and brand visibility. Upon entering, […]
Creation of a custom-made booth for Böllhoff at SIAE
For the Paris Air Show, Böllhoff entrusted R2 Stand & Event with the design of its exhibition stand for the first time, creating an 80 m² space combining sleek design, visual impact and optimal functionality. Designed to welcome, guide and showcase the manufacturer’s solutions, the stand is organised around a strategic reception desk, positioned at […]
Design of a custom-made booth for Satinox at SIAE
https://www.youtube.com/watch?v=zxaWPYcppro For the first time, R2 Stand Lyon is pleased to collaborate with Satinox at 2025 Paris Air Show, creating a 50 m² booth that fully met their ambitious expectations. From the outset, the objective was clear: maximize the visibility of the booth from all distances. To achieve this, R2 Stand Lyon designed a monumental […]