Creation of a custom-made booth for ACWA at the Piscina Barcelona trade show

2025 photos stand acwa piscina barcelona 01

R2 Stand & Event created a custom-made 80 m² booth for ACWA at the Piscina Barcelona trade show, designed to combine maximum visibility with an immersive experience. A strong visual identity The main sign, 6 meters high, immediately catches the eye thanks to a design inspired by the wave effect, which is repeated on the […]

Creation of a custom-made booth for Bardahl at the Equip Auto trade show

Front view of the imposing custom-built booth designed by R2 Stand for Bardahl at the Equipauto trade show, with its strong visual identity and imposing high-sign.

A 100 m² space, created by R2 Stand & Event, reflecting the power and expertise of an iconic brand in the automotive sector. For the Equip Auto trade show, R2 Stand & Event designed a custom-made booth for Bardahl. The booth was distinctive, welcoming, and immersive, designed to maximize visibility, encourage discovery, and promote interaction. […]

Creation of a custom-made stand for PPG at the Equipauto trade show

Front view of the visitor area of the custom-built stand created by R2 Stand and Event for its client PPG at the Equipauto trade show, highlighting the colorful and vibrant design of the stand as well as the various elements used to present the solutions on offer.2

A 230 m² space, created by R2 Stand & Event, combining innovation, visibility, and an immersive experience. For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for PPG, a global leader in automotive coatings and solutions. Designed to immerse visitors in the world of PPG, the booth combines […]

Design of a custom-made booth for Facom at the Equip Auto trade show

Side view of the custom-built Facom stand created by R2 Stand at the Equipauto trade show, showcasing the two brands of the SBDInc group: Facom and DeWalt.

Striking, powerful, and instantly recognizable: the Facom stand is the real highlight of the hall! For the Equip Auto trade show, R2 Stand & Event designed and built an iconic 662 m² booth with a double-deck structure, designed to captivate, surprise, and immerse every visitor in the world of Facom. Iconic and structuring signage Upon […]

Design of a custom-made booth for Purflux at the Equip Auto trade show

Angle photo of the custom-made stand created by R2 Stand for Purflux at Equipauto, showing the signage decorating the bar and reception area of the stand, as well as the two cars displayed under illuminated arches.

An impactful booth The Purflux stand, covering an area of 140 m² and created by R2 Stand & Event as part of a long-standing collaboration, boasts a bright and open design, offering maximum visibility from all aisles of the trade show. An imposing suspended sign with an innovative design ensures immediate brand recognition and attracts […]

Design of a custom-made booth for Point S at the Equip Auto trade show

Photo of the angle of attack of the custom-made stand created by the R2 Stand Lyon agency for its client Point S.

For the 50th anniversary of the Equip Auto trade show, R2 Stand & Event is collaborating with Point S for the first time. The 85.5 m² booth, with its bright design, opens onto a backlit reception desk, providing a clear and welcoming point of contact for visitors. A tall structure in the iconic colors of […]

Modular booth design for Garac at the Equip Auto trade show

Overview of the modular stand created by R2 Stand for its client Garac at the Equipauto trade show

A smooth visitor experience At the Equip Auto trade show, R2 Stand & Event renewed its collaboration with Garac and created a modular booth measuring 150 m². The space was cleverly divided into four distinct areas, identified by colored markings on the floor, facilitating visitor flow and navigation. Reception area: a welcoming space to receive […]

Modular booth design for Valeo at the Equip Auto trade show

Photo of the Valéo modular stand created by R2 Stand at Equipauto, view of the reconditioned products corner and visitor route with interactive terminals and game terminal.

The 50th edition of the Equip Auto trade show For the Equip Auto trade show, R2 Stand & Event created a 145 m² stand for Valeo with a modular design – a remarkable and innovative solution in the events sector. The stand was complemented by a second 35 m² space dedicated to product displays. Together, […]

Design of a custom-made booth for OLEO 100 at the Pollutec trade show

2025 photos stand oleo pollutec 01

For the Pollutec trade show, R2 Stand & Event is creating a 27 m² stand for OLEO 100, designed with CSR and budgetary objectives in mind, which can be reused at several trade shows in 2025 and potentially 2026. The inspiration behind the stand The design draws heavily on the brand’s identity, while ensuring optimal […]

Creation of a custom-made stand for Mobilians at the Equipauto trade show

Angle photo of the Mobilians exhibitor village created by the R2 Stand agency with multiple custom-designed spaces

A 399 m² space combining maximum visibility, premium design, and an immersive experience. For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for Mobilians and its five partners, incorporating several strategic areas and a harmonized architecture to capture traffic from the two main entry points to the show. […]

Creation of a custom-made stand for Euromaster at the Equipauto trade show

Vue de l'angle d'attaque du stand sur-mesure de 33 m² réalisé par R2 Stand pour Euromaster sur le salon Equipauto

A 33 m² booth combining visibility, consistency, and user-friendliness for a major player in the vehicle service industry. For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for Euromaster, staying true to the group’s spirit and values of expertise, proximity, and trust. Inspired by the concept developed for […]

Creation of a custom-made stand for NRF at the Equipauto trade show

Front view of the custom-made stand in the Dutch brand's colors, created by R2 Stand for NRF at the Equipauto trade show, featuring a product podium, bar, and giant screen.

A 35 m² space combining visibility, high-end design, and an intuitive experience. For the Equip Auto trade show, R2 Stand & Event created a compact, high-impact booth for NRF, a recognized specialist in cooling and air conditioning systems. The goal was to provide a strong, recognizable presence while creating a welcoming, clear, business-oriented environment. Optimized […]

Creation of a custom-built stand for Mann+Hummel at the Equipauto trade show

Photo of the custom-built stand created by the R2 Stand Lyon agency at the Equipauto trade show for its client Mann+Hummel.

A successful first collaboration between R2 Stand & Event and Mann+Hummel on a 124 m² space. For the Equip Auto trade show, R2 Stand & Event designed and built a custom stand for Mann+Hummel, a global player in filtration, marking a first collaboration focused on visibility, elegance, and customer experience. A highly visible booth, designed […]

Creation of a custom-made stand for Autodoc at the Equipauto trade show

Overall photo of the booth created by R2 Stand for Autodoc at the Equipauto trade show, featuring the imposing high-sign

A 121 m² space with a strong visual identity, designed by R2 Stand & Event, for a key player in the automotive industry. For the Equip Auto trade show, Autodoc entrusted R2 Stand & Event for the first time with the design and construction of a custom-made stand, designed to express the power of the […]

Design of a custom-made stand for Médicis at the Gourmet trade show

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For the Gourmet Selection trade show, R2 Stand & Event designed an 18 m² space for Médicis, conceived as a refined showcase dedicated to gourmet foods. The layout of the booth The centerpiece of the booth is an elegant central bar with wood finishes, inviting visitors to discover the brand’s confections as if they were […]

Creation of a custom-made booth for Agiris at the Congress of Chartered Accountants

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A seamless visitor experience For the 2025 Congress of Chartered Accountants, R2 Stand Lyon is collaborating with Agiris for the first time to design a 190 m² stand conceived as a true experiential journey. The objective is threefold: to modernize the image, generate leads, and highlight innovation and the quality of the customer journey. Upon […]

Design of a custom-made booth for Glory at the NRF trade show

2025 photo stand glory salon nrf vue face retouchée.

Multiple levels of visibility R2 Stand & Event is once again collaborating with Glory at the NRF trade show, creating a 1,440-square-foot booth designed to combine visibility, immersion, and visitor comfort.The stand stands out thanks to several levels of visibility for maximum impact: the suspended logo, visible from all angles, reinforces brand identification, while the […]

Return On Investment (ROI): How to collect email addresses at a trade show booth?

Exhibition design agency - email collection

Trade shows are unique opportunities for companies to meet prospects, strengthen their brand awareness, and connect with their target audience. But how can you capture visitors’ attention while effectively collecting their email addresses? As an exhibition design agency, we offer a list of ideas for activities that will attract visitors to your stand while maximizing […]

How to write a brief for a custom booth at a trade show

View of Abilis custom-made booth

It’s crucial to draw up a clear brief for the creation of a customized stand. This is absolutely essential if you are to be satisfied with your partner’s proposals and services. When you work with R2 Stand, you benefit from the expertise of a company renowned for its know-how and innovation in custom stand design. […]

Creation of a custom-made booth for Böllhoff at SIAE

STAND BOLLHOFF SIAE

For the Paris Air Show, Böllhoff entrusted R2 Stand & Event with the design of its exhibition stand for the first time, creating an 80 m² space combining sleek design, visual impact and optimal functionality. Designed to welcome, guide and showcase the manufacturer’s solutions, the stand is organised around a strategic reception desk, positioned at […]

Creation of a custom-made booth for Michelin at the SIAE

Stand sur-mesure Michelin au SIAE - Réalisation et conception R2 Stand dffdfd

On the occasion of the SIAE, R2 Stand & Event is proud to have designed and built the 76,5 m² Michelin booth: an immersive, technical, and elegant space that reflects the brand’s image. Designed with rounded lines, the booth stands out thanks to an innovative LED sign that is visible from afar and catches the eye as soon as […]

Design of a premium chalet for Eurenco at Paris Air Show

Chalet premium sur-mesure pour Eurenco : vue extérieure

Collaboration, creativity, trust: the premium chalet caused a sensation The entrance to the chalet On the occasion of the Paris Air Show, R2 Stand & Event is pleased to assist its loyal client Eurenco in the design and construction of a 90 m² premium chalet, designed to combine aesthetics, functionality and brand visibility. Upon entering, […]

Design of a chalet for Trelleborg at the SIAE

STAND TRELLEBORG SIAE

For the SIAE trade show, Trelleborg is setting up a 180 m² chalet designed by R2 Stand & Event: a space designed to enhance the brand’s image while creating optimal conditions for welcoming visitors, exchanging ideas, and enjoying a friendly atmosphere. The visual impact is immediate from the outside. The architecture asserts a strong identity, carried by a contrast between […]

Design of a custom-made booth for Satinox at SIAE

Stand sur-mesure Satinox - Vue d'angle au salon internationale de l'aéronautique et de l'espace

https://www.youtube.com/watch?v=zxaWPYcppro For the first time, R2 Stand Lyon is pleased to collaborate with Satinox at 2025 Paris Air Show, creating a 50 m² booth that fully met their ambitious expectations. From the outset, the objective was clear: maximize the visibility of the booth from all distances. To achieve this, R2 Stand Lyon designed a monumental […]