The Preshow Noël Jouets & Jeux, held at the Deauville International Center (CID), is the most strategic B2B event of the year for the French and European toy market. Scheduled for November 16–20, 2026, this highly exclusive event allows manufacturers to unveil their upcoming Christmas collections a year in advance to buyers from large retail chains (GSA) and specialty stores.
To showcase your new products, protect your prototypes from the competition, and win over industry decision-makers, R2 Stand designs and builds your custom-made, private booth or showroom. We create immersive, welcoming, and highly secure environments that are ideal for business negotiations.
Entrust your brand image to an exhibition design agency with expertise in publishing, toy, and retail events.
The Deauville Preshow features a unique format: it is not a traditional trade show, but rather a collection of private showrooms operating on an exclusive appointment-only basis. R2 Stand works with you to transform your Normandy venue into a true hub of creativity and business.
Meet decision-makers from major toy retailers, hypermarkets, and e-commerce companies gathered in Normandy.
With an audience consisting exclusively of high-level buyers (product managers, purchasing directors), the Preshow is the ultimate hub for ensuring your toys make it onto store shelves. A booth designed by R2 Stand, featuring an elegant reception desk that controls access, ensures you project a prestigious image right from the aisles of the CID.
This is the essential strategic tool for reassuring retailers of your brand’s strength.
Give your new board games, stuffed animals, or smart toys the display they deserve.
Whether you’re a leader in baby products, a puzzle publisher, or a specialist in adult games, your showroom should showcase your creations to their fullest potential.
R2 Stand showcases your products with custom-made booths, LED-lit display cases to highlight the boxes, and rotating podiums for your showpieces.
Shoppers need to be able to imagine themselves using the products, understand the rules, and handle the items.
Your space should be designed like a giant, professional playroom.
We set up ergonomic test tables, open demonstration areas for radio-controlled toys, and color schemes tailored to your various product lines (infant products, action toys, arts and crafts).
The goal of the Preshow is to finalize the end-of-year catalogs. A comfortable working environment is therefore essential.
We provide comfortable, soundproofed meeting spaces equipped with the necessary connections to project your marketing plans and upcoming television campaigns.
We are well-versed in the ins and outs of the entertainment industry and the logistical challenges of the Deauville International Center.
Managing the delivery of hundreds of boxes, installing meters of shelving, and checking the connections for your display screens takes up valuable time.
R2 Stand handles the entire event production process for your showroom. From the initial 3D modeling incorporating your planograms to the handover of your enclosed space in Deauville, we serve as your exclusive project manager.
Our extensive experience with trade shows that require a high level of visual privacy ensures flawless execution.
We are experienced in designing spaces for launch events and private shopping events.
We know how to create environments that screen out unwanted visitors while providing an extremely warm and professional VIP welcome for expected buyers.
Each project is planned from start to finish by our interior designers to create a unique setting, featuring custom-built woodwork capable of supporting varying loads and adapting to the sometimes unconventional dimensions of your outdoor games or giant stuffed animals.
A single point of contact to coordinate every step, from the approval of 3D renderings to post-event dismantling.
Our comprehensive support service centralizes design, in-house manufacturing, logistics in Normandy, lounge furniture rental, and audiovisual integration.
Your project manager meticulously coordinates the technical teams and ensures on-site in Deauville that every display table is perfectly level.
Smart, reusable architectures that combine cost-effectiveness with environmental sustainability.
The toy industry’s event calendar is packed. By choosing R2 Stand, you’re opting for a smart, modular design. Your closed showroom in Deauville can be dismantled, stored by us, and reconfigured for your participation in other major international events.
Discover our designs for global toy distributors, award-winning board game publishers, specialists in children’s mobility products, and plush toy designers. Displays designed to dazzle, reassure, and speed up product listings.
Join the discerning players in the entertainment industry who rely on our expertise to win over major retailers.
Partner with the must-have brands on school playgrounds and the most dynamic game publishers who have chosen R2 Stand’s expertise to showcase their catalogs and solidify their influence at the French market’s most strategic annual event.
Preshow is famous for its “closed showroom” format, which is off-limits to onlookers and competitors.
We build fully enclosed pop-up stores. The only point of entry is through a reception desk located at the front of the booth, where your staff or hostesses screen visitors.
The perimeter partitions are over 2.50 meters high, and we manage the acoustics so that your pricing discussions cannot be heard from the aisles.
Absolutely. We design and manufacture custom-made game tables—bar-height for quick games or coffee-table height for social games.
We pair them with comfortable seating and direct overhead lighting, which is essential for allowing customers to read the small print on your playing cards.
Optimizing wall space is crucial for showcasing the breadth and depth of your product lines.
We design the walls of your showroom using hidden rail systems, slatwall panels, or custom-built shelves.
This approach allows you to adjust the height of the shelves to fit the size of your game boxes, thereby maximizing display space without creating a cluttered look.
The next edition of the Deauville Preshow will take place from Monday, November 16, through Friday, November 20, 2026, at the Deauville International Center (CID).
Since designing a custom-made, enclosed booth requires a thorough analysis of your display units and precise carpentry work, we strongly recommend that you begin the design process for your space at least 6 months in advance.
Today, retail buyers and end consumers demand eco-designed toys that are locally manufactured or made from recycled materials. It would be inconsistent to promote your new sustainable product lines in a pop-up showroom that is extremely polluting. R2 Stand is committed to working alongside you with a certified eco-design approach: use of wood from sustainably managed forests (PEFC/FSC), printing on recycled fabrics, rental of modular partitions, eco-friendly carpeting, and 100% energy-efficient LED lighting.
