Exhibition design agency for the IBC Amsterdam trade show:
Stand design for Media and Tech

The IBC (International Broadcasting Convention) is the world’s leading event for media, entertainment and technology professionals.
Held annually at RAI Amsterdam, it brings together the elite of innovation (AI, 5G, Cloud, Immersive Media).
To help you stand out from more than 1,300 exhibitors, R2 Stand designs and builds your custom-made booth: connected and immersive architectures capable of supporting your most cutting-edge technological demonstrations.

Choose an expert exhibition design agency at the IBC

Why exhibit at the IBC trade show in 2026?

Participating in the IBC means diving into the heart of innovation. With more than 43,000 visitors from 170 countries, the commercial impact is enormous, but the visual competition is fierce.
It is therefore much more than a trade show; it is the place where the future of media is being shaped.
It is a hub of energy and business.

The global meeting point for the Media & Entertainment community

This is the only place where you can meet TV channel technical directors, Hollywood content creators and tech giants all in one place.

A stand designed by R2 Stand ensures maximum visibility. We work with large volumes and tall signs to make your brand stand out visually in the huge halls of the RAI.

Take advantage of the trade show to unveil your Future Tech innovations

Your stand must reflect the modernity of the sector.

R2 Stand showcases your technology: dynamic programmed lighting, virtual reality (VR/AR) zones optimised for visitor flow, and futuristic design.

We transform your space into a credible and impressive technological showcase.

Stand out by offering a unique visual experience

At the IBC, visitors are treated to a feast for the eyes.

To capture their attention, the user experience (UX) at the stand is key. R2 Stand designs fluid pathways, alternating between spectacular public demonstration areas and quieter spaces for in-depth technical discussions.

We create an environment conducive to high-quality commercial engagement.

R2 Stand, your custom-made exhibition design agency for IBC Amsterdam

R2 Stand supports you in preparing for this strategic event. We know that at the IBC, content is king. Your stand must not only look good, it must also be a high-performance technical platform. We anticipate all the technical constraints of the RAI Amsterdam so that your solutions work flawlessly.

A stand designed and tailored to the broadcast and streaming sector

Objective: Maximise your Measurable Outcomes

Logistics expertise at RAI Amsterdam

Sustainable innovation at the heart of design

Delegate the creation of your stand in Amsterdam with complete confidence.

Remote organisation can be stressful. By entrusting your project to R2 Stand, you benefit from turnkey support.

We manage the interface with IBC organisers, technical orders (dedicated internet, slings) and site coordination.

All you have to do is plug in your machines and welcome your visitors.

Why choose R2 Stand to create your stand at the IBC trade show?

Expert in bespoke exhibition design agency for over 15 years

Our experience enables us to design stands that leave a lasting impression.

We know how to combine the refined aesthetics of Dutch design with creative French flair to set you apart from the international competition.

Unique, tailor-made design adapted to technology

We avoid standardisation. Each project is an original creation.

We use modern materials to create an atmosphere that perfectly matches your brand identity, whether it is corporate or disruptive start-up.

A turnkey stand that reflects your image

Our design office integrates your audiovisual requirements from the outset.

Screens are not added at the end; they are natively integrated into the stand’s architecture for a seamless, professional finish.

A genuine commitment to CSR and environmental responsibility

We provide you with a carbon footprint assessment of your stand and solutions to offset it.

Choosing R2 Stand at the IBC means choosing a partner who shares your values of social responsibility.

Some examples of stands we have created for the Media & Technology sector

Discover how we showcased our clients’ technologies: giant video walls, pop-up recording studios on stands, connected networking areas.

Many tech leaders already trust R2 Stand to design their stands.

Join the innovative companies that have chosen excellence for their visibility in Amsterdam and around the world.

R2 Stand's exhibition design agency answers your questions to optimise your presence at IBC

R2 Stand: Sustainable design for future-oriented technology

At a time when the media industry is questioning its carbon footprint, R2 Stand offers you a concrete solution. We design your IBC stand according to the principles of the circular economy: reusable materials, lightweight modular structures to reduce transport, and strict waste management. Combine your technological image with a sincere and measurable ecological approach.

Do you manage screen and AV integration?

Yes, that is our strength at this type of trade show.

We work with trusted audiovisual partners to supply and install LED screens, sound systems and stage lighting.

We design furniture to conceal the cabling.

Can we have a private meeting room at the stand?

This is even highly recommended at the IBC for negotiations.

We create enclosed VIP areas with soundproofing, independent air conditioning and opaque windows for privacy.

Do you offer on-site storage solutions?

Yes, we incorporate secure storage areas into the stand design to store your goodies, drinks and, above all, your technical equipment (server racks, UPS units) needed to ensure your demos run smoothly.