Exhibition design agency for IMEX Frankfurt
Exhibition booth design for the business travel industry
The IMEX Frankfurt trade show is the world’s largest event exclusively dedicated to the MICE industry (Meetings, Incentives, Conferences, and Exhibitions).
Held annually at the Messe Frankfurt exhibition center in Germany, this prestigious event brings together tourism boards, international hotel chains, airlines, and event agencies from around the world.
To attract “Hosted Buyers” (qualified buyers) and highlight the appeal of your destination or services, R2 Stand designs and builds your custom-made exhibition booth. We create immersive, elegant business environments optimized for intensive networking.
Entrust your international image to an exhibition design agency with expertise in tourism and hospitality events.
- Design
- Conception
- Manufacturing
- Assembly
- Storage
- Recycling
Let an expert stand builder handle the design of your unique booth for the IMEX trade show
Why exhibit at the IMEX trade show at Messe Frankfurt?
IMEX Frankfurt is a trade show where the art of hospitality meets a tightly scheduled format centered around pre-arranged meetings.
The premier global gathering of decision-makers in the meetings, events, and incentives industry
Meet thousands of international buyers with concrete event budgets.
IMEX attracts the world’s leading organizers of conferences, corporate events, and incentive travel from all corners of the globe.
A booth designed by R2 Stand, featuring a striking visual identity, ensures you stand out in the vast halls of Messe Frankfurt.
It is the essential tool for attracting decision-makers looking for inspiration for their future international events.
Promote your destination, hotels, or event services
Give your tourism offerings and facilities the high-end booth they deserve.
Whether you represent an office, a national convention center, a luxury hotel complex, or a technology platform for events, your booth must embody your value proposition.
R2 Stand showcases your strengths with large-format immersive visuals, LED video walls, and architectural elements that reflect your brand’s cultural or corporate identity.
Spaces designed for networking and B2B meetings
Success at IMEX depends on the quality and smooth flow of hundreds of one-on-one meetings.
The trade show operates on a very strict system of pre-scheduled appointments (Hosted Buyer Program).
Your booth should be designed as a luxurious business center. We set up well-lit reception areas and numbered meeting spaces to allow your co-exhibitors and your teams to welcome their prospects in conditions of absolute comfort and discretion.
R2 Stand, your expert in booth design for Messe Frankfurt
We are well-versed in the ins and outs of luxury travel and the logistical requirements of the German market.
Immersive architecture to take your visitors on a journey
Showcasing your hotel offerings and destinations
Design of reception areas and VIP lounges
Streamlined logistics and integrated eco-design
Strict adherence to German standards to ensure a smooth setup.
R2 Stand has extensive experience working in Germany and is thoroughly familiar with the Messe Frankfurt exhibition halls. We handle all technical requests with the organizers on your behalf, anticipate the very strict local safety standards, and guarantee a flawless installation before your teams arrive.
Coordinating the presence of multiple partners (regional hotels, local agencies) within a single pavilion presents a massive organizational challenge. R2 Stand handles the entire production of the exhibition design.
From 3D design to handover in Germany, we serve as your exclusive project manager to deliver a pavilion ready to welcome the world.
The Benefits of R2 Stand for Success at IMEX Frankfurt
Expertise in international tourism and B2B trade shows
We have a deep understanding of the needs of professionals in the business travel and events industries.
We regularly design spaces for major international events.
This experience allows us to create architectural designs that combine aesthetics worthy of the luxury sector with exceptional functionality to handle high-volume B2B traffic.
A custom design that reflects your cultural and corporate identity
Your booth must be the perfect physical embodiment of your destination brand.
Every country, every major city, and every hotel chain has its own unique identity. Whether you want to project the image of a hyper-connected city (minimalist design, screens everywhere) or a nature-focused destination (greenery, light wood), we design an environment that lends credibility to your promotional message.
A turnkey solution, from design to installation in Germany
Our comprehensive support ensures you have complete control over your investment, with no surprises.
We offer a full range of services: architectural design, in-house manufacturing, cross-border logistics, designer furniture rental, audiovisual integration, and floral design.
You benefit from complete budget transparency to manage your international marketing campaign.
A dedicated project manager for complete peace of mind on-site
A single French-speaking point of contact to handle all your needs in Germany.
Your R2 Stand project manager is your trusted liaison. On-site throughout the setup in Frankfurt, they coordinate all our technical teams and ensure that every detail—from the alignment of signage to the operation of the coffee machines—is perfect for your opening.
Our latest booth designs for the tourism and events industries
Event design serving the world’s most beautiful destinations and hotel brands.
Discover our creations for international tourism boards, prestigious hotel groups, and event service providers. Architectural designs crafted to dazzle, impress, and elegantly welcome buyers from around the world.
Leaders in the tourism industry trust us
Join the institutions and private companies that rely on our expertise.
Partner with leaders in the hospitality and events industries who have chosen R2 Stand’s expertise to showcase their hosting capabilities and establish their influence at the most strategic European event of the year.
The experts at R2 Stand are here to answer your questions and help you optimize your exhibition space at IMEX Frankfurt
Can you incorporate immersive technologies (VR/AR) into the booth?
Yes, we regularly incorporate areas dedicated to the visitor experience.
We design secure stations for virtual reality headsets, allowing your prospects to immerse themselves in your ballrooms, convention centers, or natural landscapes.
How should the booth be laid out to optimize the flow of pre-scheduled appointments?
Zoning your space is essential to the success of your co-exhibitors’ meetings.
We organize the space in a very geometric and clear layout. We create numbered, well-lit “hubs” or “booths” for each partner (hotels, DMCs), often surrounding a centralized reception area to immediately direct buyers to their appointments.
Do you handle international logistics to Germany?
Absolutely. We handle all logistics, from loading at our facilities to delivery to your location at Messe Frankfurt.
You don’t have to worry about the cross-border shipping formalities for your exhibition structure.
When are the next IMEX Frankfurt events taking place?
IMEX Frankfurt will take place from May 19 to 21, 2026, at Messe Frankfurt.
This is a trade show that requires planning well in advance, particularly when it comes to securing the best booth locations.
We recommend that you begin designing your booth at least 6 to 8 months before the event.
Eco-design for sustainable business tourism
The business travel industry is undergoing a profound ecological transformation. Today, it is unthinkable to promote a “green” destination from a booth that pollutes. R2 Stand is committed to supporting you with a certified eco-design approach: structures made from reusable materials, rental of modular partitions, recyclable flooring, and LED lighting.
