Over the years, the Lyon Motorcycle Trade Show has become France’s largest event dedicated to the world of motorcycles, scooters, bicycles, and new forms of urban mobility. Held annually at Eurexpo Lyon, the 2027 edition promises to be the must-attend event for the entire industry: major manufacturers, master customizers, accessory makers, and rider gear suppliers.
To showcase your brand’s strength and unveil your new models to a diverse audience of discerning professionals and enthusiasts, R2 Stand designs and builds your custom-made exhibition booth. We create immersive, stylish, and sturdy environments, perfectly designed to highlight your vehicles.
Entrust your brand image to an exhibition design agency with expertise in mobility and motorsports events.
The Trade Show for Two-Wheeled Vehicles is an event for enthusiasts where the thrill of motorsports must be combined with a compelling commercial presentation. The design of your booth should inspire visitors to dream, allow them to walk around your vehicles, and provide a comfortable and welcoming space for your dealers and VIP clients. R2 Stand works with you to transform your booth into a truly exceptional showroom.
Meet dealers, buyers, and tens of thousands of motorcyclists gathered at Eurexpo.
With record attendance at every edition, this Lyon trade show is the industry’s premier business hub at the start of the year. A booth designed by R2 Stand, featuring spectacular overhead signage, ensures you stand out in the exhibition center’s vast halls.
It’s the essential tool for attracting curious visitors and capturing the attention of decision-makers who come to scout out tomorrow’s trends.
Whether you’re showcasing hypersport motorcycles, urban cargo bikes, luggage, or protective gear, your booth must embody the positioning of your product lines.
R2 Stand showcases your products with custom-made, reinforced display platforms, illuminated display cases for high-end accessories, and educational displays to highlight your technical performance.
A passion for motorcycles is experienced through interaction, test rides, and emotion. The trade show is, above all, a place for sensory experiences. Your booth should be designed as a space for total immersion.
We set up open areas to make it easy for visitors to test ride your vehicles, interactive walls to configure models on the spot, and open-flow spaces so that passion can be expressed without disrupting general traffic flow.
We are well-versed in the ins and outs of the motorcycle industry and the logistical challenges involved in displaying vehicles.
Free yourself from operational constraints so you can focus exclusively on your customers’ passion.
Coordinating the transport of your display models, managing the setup of your pop-up merchandising stores, and preparing your sales teams presents a colossal organizational challenge.
R2 Stand handles the entire event production process.
From 3D design to handing over the keys to your booth at Eurexpo, we are your exclusive project manager.
Our in-depth knowledge of consumer and B2B trade shows ensures flawless execution.
With extensive experience at major national trade shows (automotive, industrial, mobility), we anticipate the unexpected.
This specialized expertise allows us to advise you on the best design solutions for managing massive visitor traffic while maintaining a premium visitor experience.
We reject one-size-fits-all solutions.
Every project starts from scratch to design a unique architecture that will showcase the design of your vehicles and clearly set you apart from other manufacturers in the same hall.
A single point of contact to coordinate every stage of your project, from the 3D sketch to the final dismantling.
Your R2 Stand project manager based in Lyon is your trusted point of contact. He or she coordinates all the trades (carpenters, electricians, printers) and remains on site during setup in Lyon to ensure that every detail of your booth is flawless before the doors open.
We turn your event participation into a vehicle for the circular economy.
By choosing R2 Stand, you’re choosing a committed partner that optimizes the reuse of materials from one event to the next and prioritizes environmentally friendly manufacturing processes, thereby ensuring the sustainability of your investment.
Event design for manufacturers, suppliers, and startups in the urban mobility sector: Architectural designs created to dazzle, reassure, and trigger a purchase.
Join the discerning brands that rely on our expertise in Lyon and across France.
Partner with the leading brands in motorcycles, bicycles, and protective gear that have chosen R2 Stand’s expertise to showcase their latest innovations and solidify their influence at France’s most important motorsports event.
Vehicle exhibitions require specialized display stands and smart space management.
We design reinforced display stands—some of which rotate—and elevated platforms to showcase your flagship models at eye level.
We also ensure that vehicles are spaced far enough apart to allow photographers and customers to admire the details without crowding each other.
Yes, for equipment manufacturers, we incorporate actual pop-up stores into the booth.
We design functional fitting rooms, reinforced clothing racks, and streamlined checkout counters to handle the heavy foot traffic on public days.
Protecting your prototypes and equipment is a top priority.
We incorporate lockable technical storage areas that are inaccessible to the public for storing your merchandise. We also design secure display cases made of tempered glass for showcasing your high-precision mechanical parts or high-end helmets.
Absolutely. If you participate in other mobility trade shows (such as bike or auto shows), we design a modular structure.
This way, your booth can be disassembled, stored, and resized to fit new spaces throughout the year.
The 2 Roues Motorcycle Trade Show will take place from February 11 to 14, 2027, at the Eurexpo Lyon exhibition center.
Since the upcoming 2027 edition requires significant advance planning, we recommend that you finalize your booth design at least 6 months in advance to ensure a stress-free preparation process.
The mobility sector is rapidly evolving toward cleaner solutions (electrification, sustainable urban mobility). Today, it is unthinkable to promote these values with a temporary booth that generates significant pollution. R2 Stand is committed to working alongside you with a rigorous eco-design approach: reusable woodwork, solvent-free inks, recyclable finishes, and LED lighting.
