The TFWA World Exhibition & Conference, known worldwide as Tax Free Cannes, is the premier event in the duty-free and travel retail industry. Scheduled for September 27 through October 1, 2026, at the majestic Palais des Festivals et des Congrès in Cannes, this ultra-exclusive summit brings together the elite of the luxury fragrance, wine and spirits, leather goods, watchmaking, and fashion industries.
To attract buyers from major airports, airlines, and cruise lines, R2 Stand designs and builds your custom-made exhibition booth or pavilion. We create high-end, sophisticated environments that offer absolute privacy.
Entrust your brand image to an exhibition design agency with expertise in luxury events, duty-free, and international exports.
The TFWA Cannes is an exceptional trade show where aesthetic standards rival those of the most beautiful storefronts on luxury shopping streets. The architecture of your booth must serve as a true ambassador for your brand, immediately evoking a sense of refinement and exclusivity. R2 Stand works with you to transform your Cannes booth into a premium business showcase.
Meet airport, airline, and duty-free retailers from all five continents.
With several thousand hand-selected international delegates, TFWA Cannes is the hub for signing the most lucrative commercial contracts.
A booth designed by R2 Stand, featuring bold architectural lines and “haute couture” finishes, guarantees you high-profile visibility among this elite audience. It is the essential tool for establishing your authority in the global market.
Whether you’re showcasing rare fragrances, cigars, collectible cognacs, or haute couture accessories, your booth should highlight the materials and design of your products.
R2 Stand showcases your new products with custom-made booth displays, backlit niches, and elegant display podiums to highlight the craftsmanship of your brand.
The Tax Free trade show is renowned for the sensitivity and financial stakes involved in its business dealings. Your space should be designed like a luxurious private club.
We create ergonomic reception areas, visually striking reception desks to elegantly screen guests, and fluid layouts that foster high-quality interactions.
Today, international travelers are looking for immersive experiences at the airport. The trade show is the perfect opportunity to showcase your future retail concepts (pop-up stores).
R2 Stand designs your space to turn it into a true laboratory for merchandising innovation, immediately appealing to airport concessionaires and landlords.
We have mastered the visual expertise of the premium sector and the complex logistical challenges of the Croisette.
Free yourself from complex operational constraints so you can focus exclusively on your business relationships on the French Riviera.
Shipping fragile prototypes, coordinating high-end catering services for your receptions, and preparing your sales teams require constant attention.
R2 Stand manages the entire event production process for your exhibition space. From the initial 3D modeling in Paris to the final installation of chandeliers and designer furniture in Cannes, we serve as your exclusive project manager.
We regularly design spaces for high-end events in the beauty, fashion, and lifestyle sectors.
This expertise in event planning allows us to create architectural designs that meet the exacting quality standards of our international business clientele, leaving no room for improvisation.
Every project is a unique creation, designed to highlight your home’s exclusive story.
We categorically reject generic designs. Every project starts from a blank slate to create a one-of-a-kind architectural design—whether minimalist or majestic—that is in perfect harmony with your visual identity, color palette, and the thematic world of your latest campaign.
Our centralized support ensures you have complete control over your event investment.
Our services include 3D architectural design, custom fabrication in our woodworking shops, secure logistics, designer furniture rental, and the integration of your audiovisual technology.
You benefit from complete budget transparency.
Your R2 Stand project manager is your trusted point of contact. On-site throughout the entire installation process at the Palais des Festivals, he or she coordinates the various trades (finish carpenters, painters, electricians) and ensures that your booth is impeccably finished before your guests arrive.
Discover our creations for luxury perfume houses, renowned spirits producers, leather goods designers, and watch brands. Designs crafted to dazzle and establish your authority on the international travel retail scene.
Join the most discerning players in the duty-free industry who rely on our expertise from the Paris region and Cannes.
Choosing the expertise of R2 Stand means showcasing your latest creations and solidifying your influence at the most strategic annual event in the fast-paced travel industry.
From the 3D design phase onward, we incorporate backlit display cases with anti-glare glass, invisible shelves, or “perfume bar”-style counters.
The use of directional LED lighting draws the eye to the brilliance of the fragrances and the elegance of the packaging, while maintaining a minimalist aesthetic.
Yes, we design professional and elegant bar counters that are seamlessly integrated into the booth’s architecture.
We plan for spaces for barista coffee machines, built-in refrigerators for spirits, and storage areas for fine glassware, while also creating true lounge areas for your guests.
For your confidential discussions with major international buyers, we design fully enclosed VIP trade shows at the rear of the booth.
Equipped with reinforced soundproof partitions, heavy doors, and sometimes privacy glass (Smart Glass), these spaces ensure complete privacy for your demonstrations.
The next edition of the TFWA World Exhibition & Conference will take place from Sunday, September 27, through Thursday, October 1, 2026, at the Palais des Festivals et des Congrès in Cannes.
Since this international trade show requires a “luxury” level of finish, we strongly recommend that you begin designing your architectural project at least 6 to 8 months in advance.
Travelers from around the world and major duty-free operators are placing increasing importance on the environmental responsibility (CSR) of leading brands. It is essential to align your event communications with this sustainable philosophy. R2 Stand is committed to supporting you with a rigorous eco-design approach: use of certified, sustainably sourced wood; reusable modular partitions to minimize waste; recyclable carpeting; and LED lighting.
