Designing a more sustainable booth: 7 Simple yet powerful steps
Custom-Made Eco-Friendly Booth: 7 Practical Tips for Your Next Trade Show SOMMAIRE Temps de lecture : Designing an eco-friendly booth for a trade show is possible without sacrificing visual impact or doubling the budget. In France, trade events account for 1% of national greenhouse gas emissions (ADEME, 2023). Transportation accounts for 84% of a national […]
Custom-made, modular, or hybrid booths: Which one is right for your trade shows?
Custom-made, modular, or hybrid booths: Which one is right for your trade shows? SOMMAIRE Temps de lecture : You have a trade show coming up in six months. The registration form is signed, and your booth space is reserved. And now, the real question: what kind of booth? The answer isn’t the same for everyone—and […]
3 eco-friendly habits to adopt at your booths
3 eco-friendly habits to adopt at your booths SOMMAIRE Temps de lecture : What if your booth became a showcase for your commitments? A trade show typically lasts 3, 4, or 5 days. But behind those few days lie weeks of production, materials that are sometimes thrown away as soon as the show is taken […]
How much does it cost to create a custom-made booth? The budget guide
How much does it cost to create a custom-made booth? The budget guide SOMMAIRE Temps de lecture : Participating in a trade show is an exceptional growth driver, but it is also a major investment. When drafting the specifications, a key question arises: how much does a custom-made booth actually cost? The question of budget […]
Measuring the ROI of your trade show presence: Essential KPIs for your booth
Measuring the ROI of your trade show presence: Essential KPIs for your booth SOMMAIRE Temps de lecture : Participating in a trade show (renting space, designing a booth, travel expenses) represents a significant portion of the annual marketing budget. However, many companies still fly by the seat of their pants once the event is over, […]
How to write the perfect booth brief? The guide for your exhibition design agency
In order for an exhibition design agency like R2 Stand to offer you a “wow” project that is relevant and profitable, it needs high-quality raw material: the brief (or specifications).
An incomplete brief leads to unnecessary back-and-forth, creative disappointment, and wasted time. Conversely, a structured brief accelerates performance.
How to generate leads at a trade show: The exhibition design agency’s guide
Participating in a trade show represents a significant strategic and financial investment for a company. For this event to be profitable (ROI), simple visibility is no longer enough: the number one goal is to generate qualified leads.
As an expert in custom-made booths, R2 Stand knows that sales performance starts with space. A high-performing booth is not just aesthetically pleasing, it’s a real sales machine.
Professional trade show: the various KPIs to measure in order to evaluate the concrete impact of the event
Participating in a trade show or organizing an event is an excellent way to promote your business, strengthen your brand awareness, and create business opportunities. However, to measure the real effectiveness of these actions and optimize your future strategies, it is essential to define and track key performance indicators (KPIs). Exhibition design agency, here are […]
Trade show booth designer: Why hire an expert for your professional booth?
Stand designer since 2009, surrounded by a talented team, R2 Stand & Event supports companies of all sizes and from all sectors of activity. We optimize their presence at trade shows in France and around the world. Each trade show and each client represents an opportunity to demonstrate our creativity; our business knows no routine. […]
