A 150 m² booth designed to maximize visibility and interaction
A remarkable presence at every distance
For the Automechanika international trade show, R2 Stand & Event is partnering with Nexus to design and build a custom 150 m² booth, designed to boost the network’s visibility and welcome its partners in a professional yet welcoming environment.
At a trade show of this scale, capturing attention is essential. The project therefore relies on a multi-level visibility strategy: a pair of signs suspended 7 meters high, screens and large-format signage, as well as logos positioned at eye level. The iconic “N!” shape reinforces Nexus’s visual identity and makes the brand immediately recognizable from the aisles.
A layout designed to streamline the flow of movement
The booth’s layout clearly distinguishes between the welcome, reception, and meeting areas, while facilitating visitor flow.
In the center, the reception desk serves as a strategic focal point for directing visitors to the various representatives. The open and airy reception areas encourage informal gatherings around a 5-meter-long bar, complemented by several discussion areas that can accommodate up to 32 seated guests.
The project also includes a separate Drive+ area, identifiable by its distinctive flooring, lighting accents, and dedicated signage. This layout highlights this service while maintaining the stand’s overall cohesion.
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Meeting spaces tailored to every discussion
Because a trade show is also a venue for networking and business development, special attention was paid to the meeting spaces.
The booth features several rooms with complementary capacities: spaces for four people, three rooms for six people, and a large meeting room for twelve people, designed specifically for strategic discussions.
Sandblasted glass, fabric ceilings to improve acoustic comfort, high-quality furniture, and audiovisual equipment all contribute to creating functional, comfortable spaces suited to various meeting formats.
More intimate lounges and waiting areas round out the layout, offering greater flexibility in welcoming visitors.
The context in which this custom-designed booth was created
This trade show took place in Frankfurt.
R2 Stand & Event would like to thank Nexus for its continued trust!
