A 120 m² booth that combines innovation, visibility, and brand experience
Architecture designed to capture attention
For the Automechanika international trade show, R2 Stand & Event partnered with Purflux Group to design and build a custom 120 m² booth, created to boost the visibility of its brands and showcase its various product lines.
To stand out in the heart of the trade show, the project features a structured architectural design, lighting elements, and multimedia displays. A 22-meter-long sign, combined with a corner LED wall, ensures 360° visibility and makes the brand recognizable from a great distance.
Large-format partitions, totems, and eye-level signage extend this visual presence throughout the visitor’s journey.
A distinctive design that showcases brands
The design incorporates the Purflux Group’s visual identity, featuring a predominantly white and blue color scheme accented with touches of red. The straight lines and luminous accents lend rhythm to the overall design, while the combination of wood, black, and aluminum-effect finishes adds contrast and character.
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The Alpine and the Heavy Duty line take center stage
A true showstopper, the Alpine occupies a strategic spot at the edge of the booth to catch visitors’ eyes as soon as they enter the aisles. Its theme is enhanced by floor markings evoking the open road, an LED screen integrated into the sign, and illuminated wooden arches.
The Heavy Duty line also has a dedicated space located in the corner of the booth. A distinctive blue totem, a screen, and premium displays allow visitors to experience the solutions firsthand.
Spaces designed for gathering and sharing ideas
Beyond visibility, the layout meets the teams’ operational needs. The reception desk, located in the center of the booth, helps guide visitors. A fully equipped bar, eight high tables, and several discussion areas offer a variety of reception options, ranging from informal interactions to business meetings.
Two modular meeting rooms round out the space. They can be used separately or combined to accommodate larger gatherings in a comfortable, well-equipped environment.
The enclosed spaces and storage area are located away from the main traffic flow, while products and communication displays occupy the most visible areas.
The context in which this custom-designed booth was created
This trade show took place in Frankfurt.
R2 Stand & Event would like to thank Purflux Group for its continued trust!
