A 140-square-meter booth that combines technology, design, and visibility
For the SIAL trade show, MAFI commissioned R2 Stand & Event to design a 140 m² booth intended to reinforce its brand identity, capture visitors’ attention from the aisles, and offer them a seamless and immersive experience.
With its imposing architecture, large-format digital displays, and finishes that blend technology with the warmth of natural materials, this project transforms the exhibition space into a true showcase for the brand.
360° visibility to make a lasting impression
At an international trade show where every brand seeks to stand out, visibility is essential. The MAFI booth features a monumental, backlit suspended sign visible from various vantage points throughout the hall. Positioned high above, it immediately lends a sense of scale to the project and allows the brand to be recognized from a distance.
Two large LED screens integrated into the architecture reinforce this visual presence. They display MAFI’s key messages and brand identity across large surfaces, providing a dynamic medium to showcase the brand and capture visitors’ attention.
This combination of overhead signage and digital displays creates a striking ensemble, designed to stand out in the bustling environment of SIAL.
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A design that combines technology with the warmth of materials
The booth combines a contemporary aesthetic with meticulous finishes. The architectural lines, integrated LED lighting, and digital equipment lend a high-tech feel to the overall design.
To balance this modernity, wooden elements add warmth to the atmosphere and make the space more inviting. This contrast between premium materials and integrated technology creates an environment that is at once upscale, professional, and welcoming.
The context in which this custom-made booth was created
This trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank MAFI for its trust!
