Roquette Beauté’s First Signature Booth at In-Cosmetics
For its participation, Roquette Beauté is unveiling a striking 80 m² booth inspired by retail and B2C design principles. The goal: to create an immersive, sensory, and memorable experience, while boosting brand awareness as soon as visitors enter the hall.
An immersive and distinctive visual style
The booth features a soft and appealing aesthetic:
- A pastel, girly color palette combined with curved, organic shapes
- Large, eye-catching visuals showcasing clear messages, with the Roquette muse at the center
- A true visitor experience that immerses guests in the brand’s visual and sensory world
Maximum visibility at all ranges
Designed to draw attention to the show’s main themes, the booth employs an effective visual strategy featuring:
- A spectacular suspended sign with a curved, three-dimensional, and illuminated design.
- Enhanced visibility thanks to graphic partitions and LEDs for a striking effect.
- A seamless experience thanks to a structured visitor journey
The booth is organized as a truly immersive journey:
- Guided path from left to right: Sensory Bar → Live Interactive Station → Reception Areas
- Powder-green floor markings serving as a “guiding thread” to naturally direct visitors
Are you considering designing a custom booth for your next trade show?
The Sensory Bar, the centerpiece of the booth
Strategically positioned at a key location facing the main foot traffic, the Sensory Bar is the heart of the experience:
- Large curved counter with premium finishes (LEDs, textures, raised sections)
- 4 demonstration areas for testing and sampling
- Ergonomic design with built-in storage, sink, and optimized surfaces
Serving as both a product showcase and a space for interaction, it attracts and holds visitors’ attention.
An engaging interactive live station
As part of the visitor journey, the Live Interactive Station offers an interactive experience:
- Custom-built unit designed for testing and voting
- Premium design with built-in lighting and functional storage
- Visible from the aisles while remaining secure
A key space for encouraging interaction and gathering visitor insights.
Business spaces tailored to every need
The booth features several spaces designed to accommodate all types of interactions:
- A central, easily accessible self-service coffee station
- A semi-private lounge area for 4 to 5 people, featuring a cozy, stylish design
- A private meeting room for 8 people, equipped with a 55-inch screen and designed for privacy (soundproofing and visual privacy)
Each area combines comfort, aesthetics, and functionality to facilitate productive meetings.
The context in which this custom-designed booth was created
The event was held at the Parc des Expositions de la Porte de Versailles in Paris.
R2 Stand & Event would like to thank Roquette Beauté for their trust!
