An immersive and strategic booth for In-Cosmetics
R2 Stand & Event is once again collaborating with Imerys to design a custom 45 m² booth that combines visibility, functionality, and elegance. Conceived as a true journey, this space showcases the brand’s expertise in minerals while facilitating business interactions.
Excellent visibility at all distances
The booth is designed to capture attention at every viewing distance:
- From a distance, a new suspended sign ensures immediate visibility.
- At a medium distance, the walls and pillar feature backlit graphics up to 4 meters high to enhance the visual impact.
- Up close, attention is drawn to the Mineral Bar and the reception bar, the stand’s true focal points.
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A redesigned, sustainable design
The project is part of a sustainable approach that involves reusing many existing elements (counters, displays, totems, and furniture).
For 2026, the design will evolve with:
- An expanded color palette centered on Terracotta Brown, blending a mineral aesthetic with the world of cosmetics
- The incorporation of premium materials such as textiles and marble
- The addition of high-quality furniture for a premium experience
Smooth and intuitive navigation
The diagonal layout facilitates movement and naturally encourages visitors to explore the booth. Every surface is utilized to maximize visibility:
- The pillar serves as a communication hub featuring a lightbox and logos
- The rear of the booth features a meeting area accessible from the aisle
- The entire booth remains open and welcoming
The context in which this custom-designed booth was created
The event was held at the Parc des Expositions de la Porte de Versailles in Paris.
R2 Stand & Event would like to thank Imerys for its continued trust!
