Testimonial from Mohamed, President of Saleh The Good Farm, at SIAL

“What matters most to us is working with a trusted exhibition design agency. What we look at first and foremost isn't where they're from, but rather the level of trust we've been able to build with them.”

A lasting relationship that began at SIAL and has expanded internationally

Our relationship with the agency began two years ago, directly thanks to recommendations from the SIAL organizers, who provided us with the contact information for several trusted service providers. After speaking with various companies, we naturally chose R2 Stand because of their family-oriented, personable, and reassuring approach. Since that first event, we’ve worked together on numerous projects: in Italy, Brazil, and again in France. To build our exhibition spaces abroad, we did not use local service providers; instead, we chose to entrust our projects to a trusted partner for our international booths.


A unique concept driven by attention to detail

At a trade show as large as SIAL, many booths look alike in terms of their layout. Our goal was clear: to design a unique and instantly recognizable booth capable of making a strong visual impact the moment visitors stepped inside. To reinforce our positioning, the space also had to reflect our high standards. We therefore worked closely with R2 Stand to pay meticulous attention to every detail, ensuring that the custom-made booth perfectly conveyed our identity and our commitment to excellence.


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Turnkey project management that gives you complete peace of mind

Delegating the creation of an exhibition space requires complete reliability. After an initial planning session to approve the overall structural framework and visual renderings, the follow-up process was perfectly managed, with weekly or biweekly updates. The effort required on our part was minimal, as the team handled the entire project from start to finish. This rigorous organization allows us to benefit from the advice and support of an expert exhibition design agency while approaching the event without unnecessary stress.


Accessibility, availability, and commitment beyond the contract

On a day-to-day basis, collaboration runs particularly smoothly thanks to dedicated contacts who are very easy to reach by phone, email, or instant messaging. But what truly sets this relationship apart is the commitment to go above and beyond contractual obligations. The day before the trade show opened, even though the setup was completely finished, the R2 Stand team chose to stay on site to wait for our product samples to arrive and ensure they were displayed perfectly. It is these thoughtful gestures and shared human values that strengthen our partnership over time.