The Anuga trade show is the world’s largest trade fair dedicated to the food and beverage industry. Scheduled for October 9–13, 2027, at the Koelnmesse exhibition center in Cologne, Germany, this massive biennial event brings together the entire agri-food value chain: producers, importers, distributors, and out-of-home catering professionals.
To establish your international presence and showcase your new product lines to buyers from around the world, R2 Stand designs and builds your custom exhibition booth. We create impressive, appetizing environments that comply with the strictest health and safety standards. Entrust your brand image to a booth designer with expertise in food industry and export events.
Anuga is an event of exceptional scale where your brand must stand out immediately in the densely packed themed halls. The design of your booth must combine strong visual appeal with perfect ergonomics for tastings. R2 Stand works with you to transform your booth into a gourmet and functional showcase.
With more than 100,000 professionals expected to attend, this trade show is the ultimate business hub for breaking into new markets.
A booth designed by R2 Stand, featuring tall signage and a striking design, guarantees you unmissable visibility. It’s the essential tool for attracting decision-makers who are sourcing the products that will fill tomorrow’s store shelves.
Whether you’re showcasing gourmet foods, frozen foods, meats, or functional beverages, your booth must embody the exceptional taste of your products.
R2 Stand showcases your product lines with custom-made displays, seamlessly integrated refrigerated display cases, and flattering lighting to enhance the appearance of your food products.
The Anuga trade show is a place to taste, smell, and observe.
Your booth should be designed as an interactive, welcoming space. We set up open areas to facilitate cooking demonstrations (show cooking) and seamless tasting stations that allow your visitors to enjoy your products under optimal conditions.
Free yourself from operational and customs constraints so you can focus exclusively on your international appointments.
Managing the cold chain, coordinating the transport of your perishable goods, and training your sales teams represent a major organizational challenge.
R2 Stand handles the entire exhibition stand production process. From the 3D feasibility study in France to the handover of your booth in Cologne, we are your exclusive project manager.
Our experience with major European trade shows guarantees flawless execution.
With a track record of collaborating with food industry manufacturers at events such as SIAL and Sirha, we understand the high quality standards your buyers demand.
This expertise allows us to advise you on the best options for streamlining the service of your products at the booth.
Your culinary expertise is unique; your tasting area should be just as unique.
We reject generic, off-the-shelf solutions. Every project starts from a blank slate to design exclusive architecture that will make your visitors’ mouths water and clearly set you apart from your competitors in the same national or themed pavilion.
A single French-speaking point of contact to coordinate every step, from plan approval to dismantling in Germany.
Our comprehensive support service centralizes the design, carpentry, logistics, and setup of your pop-up kitchens. Your project manager meticulously coordinates the technical teams and ensures on-site that every detail is absolutely perfect.
By choosing R2 Stand, you’re choosing a partner that designs your booth with sustainability in mind. Our modular structures can be disassembled, stored, and then reused for other food trade shows, thereby optimizing your costs while minimizing waste.
Discover our designs for food and beverage conglomerates, beverage producers, gourmet food brands, and fresh produce specialists. Whether it’s integrating professional back-of-house areas, custom-made bar counters, or spectacular display cases, our designs are crafted to attract and win over retailers around the world.
Join the discerning companies in the F&B sector that rely on our European expertise.
Partner with the leading brands in fine dining and mass-market food that have chosen the expertise of R2 Stand to showcase their new products and solidify their influence at the world’s largest B2B event.
Maintaining the cold chain and ensuring safety in the cooking areas are our top priorities.
We work closely with equipment rental companies to ensure your display cases are seamlessly integrated into the stand’s woodwork.
For the cooking areas, we provide secure spaces and washable backsplashes, and manage ventilation in accordance with the fairgrounds’ standards.
Yes, we always include “back-of-house” areas that are hidden from the public.
We equip them with water lines, hand-washing stations, sinks, and countertops that comply with hygiene standards, so your teams can prepare the tastings under impeccable sanitary conditions.
Exhibiting in Germany requires a thorough understanding of local requirements and practices.
We take care of everything. Our engineering department manages safety plans and places technical orders directly with the trade show organizers (water supply, drainage, high-power electrical panels for your machines, lifting slings), freeing you from this administrative burden.
The next edition of the Anuga trade show will be held October 9–13, 2027, at Koelnmesse in Cologne.
Since organizing an international food and beverage booth requires extensive planning, we recommend that you begin planning your project at least 6 to 8 months in advance!
The Food & Beverage industry is at the forefront of sustainability challenges (recyclable packaging, waste reduction, short supply chains). It is essential to communicate your commitments through a low-carbon-footprint booth. R2 Stand is committed to supporting you: we use certified wood structures, solvent-free inks, recyclable flooring, and energy-efficient LED lighting.
