The Sirha Lyon trade show is the world’s largest event dedicated to professionals in the restaurant, hospitality, and food industries. Held from Thursday, January 21, to Monday, January 25, 2027, at the Eurexpo Lyon exhibition center, this biennial event is where global food service trends take shape.
To showcase your expertise to Michelin-starred chefs, international buyers, and discerning distributors, R2 Stand designs and builds your custom-made booth. We create prestigious, welcoming environments that meet the strictest hygiene standards.
Entrust your brand image to an exhibition design agency with expertise in the food industry and the hospitality sector.
Sirha is a bustling trade show where the architectural design must take a back seat to highlight the sensory and culinary experience. The architecture of your space should encourage visitors to sample the food while effectively managing large crowds. R2 Stand works with you to transform your booth into a true pop-up restaurant or culinary lab
Meet restaurateurs, hoteliers, and distributors from around the world.
With over 250,000 professionals and thousands of exhibitors, Sirha is the industry’s premier trade event.
A booth designed by R2 Stand, featuring elegant and eye-catching signage, ensures you stand out in the vast halls of Eurexpo.
It’s the essential tool for attracting decision-makers on the lookout for new culinary trends.
Whether you’re showcasing gourmet foods, commercial kitchen equipment, eco-friendly packaging, or tableware, your booth must embody this excellence.
R2 Stand showcases your product lines with seamlessly integrated refrigerated display cases, elegant display units, and spacious demonstration areas.
Sirha is a place where you can taste, smell, and watch chefs at work.
Your booth should be designed as a culinary showcase. We set up secure open kitchens, ergonomic tasting counters, and comfortable lounge areas to help your teams finalize their distribution contracts.
We are well-versed in the ins and outs of the hospitality industry and the technical challenges of food trade shows.
Coordinating the delivery of your ingredients, briefing your head chefs, and managing your event schedules presents a major organizational challenge.
R2 Stand handles the entire event production process.
From 3D feasibility studies to the final setup of the display cases, we serve as your exclusive project manager to deliver a turnkey pop-up restaurant.
Every brand has its own unique identity.
Whether you’re focusing on authentic branding (an artisanal bakery featuring raw wood and wheat ears) or the fast-food restaurant of the future (clean lines, touchscreen ordering kiosks), we create a space that lends credibility to your brand message.
Our services include architectural design, custom woodwork fabrication, commercial furniture rental, signage printing, and the installation of cooking and refrigeration equipment.
You’ll enjoy complete transparency—no hidden surprises.
A dedicated contact person to promptly address all your needs during setup.
Your project manager from theR2 Stand Lyon team is your trusted liaison.
On-site throughout the installation at Eurexpo, they coordinate all trades (plumbers, electricians, carpenters) and ensure that every water and electrical connection is perfect before your culinary teams arrive.
Discover our designs for gourmet food producers, manufacturers of professional kitchen equipment, and coffee roasters. Designs crafted to whet the appetite and win over professionals.
Join the industry’s leading brands that rely on our expertise in Lyon and across France.
Partner with the leaders in the restaurant and hospitality industries who have chosen R2 Stand’s expertise to showcase their latest culinary innovations and establish their influence at the industry’s most prestigious event.
See all testimonials from R2 Stand clients regarding their booth design
Yes, we regularly incorporate cooking areas directly into the booth.
We make sure to use non-slip flooring and easy-to-clean walls (stainless steel or glass), and to leave enough space for the installation of your activated-carbon hoods and professional ovens.
We design counters equipped with refrigerated display cases and protective tempered glass panels.
We always include built-in handwashing stations in back-of-house areas to help your staff comply with current hygiene protocols.
The operation of your cold rooms and ovens requires precise logistics: We handle all technical requests with Eurexpo on your behalf (water supply and drainage, three-phase electrical panels).
We integrate utility lines into raised access floors, ensuring visitor safety and the aesthetic appeal of the booth.
The next edition of Sirha will take place from Thursday, January 21, to Monday, January 25, 2027, at Eurexpo Lyon.
As this is the most popular trade show in France, we strongly recommend that you start planning your booth design several months in advance!
The hospitality industry is accelerating its environmental transition (reducing waste, supporting local suppliers, and using eco-friendly packaging). It is essential to promote this virtuous approach through an environmentally friendly booth. R2 Stand is committed to supporting you with a rigorous eco-design approach: reusable certified wood structures, furniture rentals, and 100% LED lighting.
