The Fancy Food Show, organized by the Specialty Food Association, is the must-attend event for the specialty food industry in North America. Spanning two major events, it reaches the entire continent: the Winter Edition (scheduled for January 17–19, 2027, in San Francisco) for the West Coast, and the Summer Edition (in New York) for the East Coast.
These exceptional events bring together buyers from premium retail chains, specialty food stores, chefs, and importers from around the world.
To captivate American palates and showcase your exceptional products in an ultra-competitive market, R2 Stand designs and builds your custom-made exhibition booth. We create gourmet, high-end environments optimized for B2B tastings.
Entrust your American venture to an exhibition design agency with expertise in international trade and gastronomy.
The Fancy Food trade shows (both Summer and Winter) are events of phenomenal scale, where the sheer abundance of offerings demands immediate visibility and a striking booth design. R2 Stand works with you to transform your booth into a true culinary experience platform.
Planning ahead for your participation in upcoming editions means designing a booth that balances the enticing presentation of your packaging with intimate tasting and networking areas—essential for securing major distribution contracts in the U.S.
With tens of thousands of industry professionals attending each edition, these trade shows are the ultimate hub for launching a food product in North America.
A booth designed by R2 Stand, featuring tall signage and an eye-catching design, ensures you stand out in the aisles.
It’s the essential tool for attracting buyers who are there to discover the next global culinary trends.
Give your gourmet products, innovative snacks, or beverages the spotlight they deserve.
Whether you’re a European artisan chocolatier, an olive oil producer, or a plant-based food startup, your booth should showcase what sets you apart in terms of quality.
R2 Stand showcases your products with custom-made booth units, seamlessly integrated refrigerated display cases, and lighting designed to bring out the natural colors of your food.
The U.S. market loves interactive experiences (“sampling”).
Your booth should be designed as a space that fosters a natural, relaxed atmosphere. We set up ergonomic tasting counters, safe open kitchens, and layouts that allow crowds to sample your products without blocking traffic flow in your booth area.
We are well-versed in the visual aspects of fine dining and the extremely strict logistical requirements of American exhibition centers.
Free yourself from complex customs and operational constraints so you can focus exclusively on breaking into the U.S. retail market.
Managing the shipping of your perishable goods, understanding U.S. electricity billing, and briefing your event coordinators presents a formidable organizational challenge.
R2 Stand handles the entire international exhibition booth production process. From the feasibility study in France to the final delivery of your booth in the United States, we are your exclusive project manager.
Your brand has a strong identity, and your exhibition space must showcase it loud and clear across the Americas.
We design exclusive, brand-defining architectural spaces. Whether you’re part of a national pavilion or have a large-scale standalone booth, we create a space that lends credibility to your expertise and highlights your regional heritage to international buyers.
Our services include architectural design, fabrication, logistics management for the booth, rental of refrigeration equipment that meets U.S. standards, and supervision of the setup by our teams.
You can bring your American dream to life with a transparent budget—no surprises.
A dedicated French-speaking contact to manage all the complexities of your installation in New York or San Francisco.
Your R2 Stand project manager is your trusted point of contact. On-site throughout the setup process in the United States, he or she coordinates local unionized contractors and ensures that every display window, every water connection, and every finish meets our European standards.
Discover our designs for food manufacturers, artisan delicatessen owners, winemakers, and confectioners. Designs crafted to catch the eye and tantalize the taste buds.
Join the market’s leading brands that rely on our international expertise
Partner with the leaders in the culinary world who have chosen the expertise of R2 Stand to showcase their latest gourmet innovations and solidify their influence at the industry’s most prestigious event.
Keeping your fresh or frozen products at the right temperature is the cornerstone of your on-site display.
We work with U.S. partners who specialize in renting refrigeration equipment certified to U.S. standards (110V/60Hz).
We design the cabinetry for your booth to perfectly integrate these display cases or refrigerators, ensuring a harmonious visual appearance and a constant temperature.
Installation in the United States is strictly governed by local labor regulations (electricians, carpenters, moving services).
We supervise these teams on-site to ensure that your installation is completed quickly and in compliance with regulations.
This is a highly cost-effective strategy. We focus oncreating modular, hybrid, or custom-made, reusable architectures.
Your booth used for the winter event in San Francisco can be dismantled, stored in the United States, and then adapted to fit the dimensions of your space for the summer trade show in New York, thereby helping to keep your production costs in check.
The next winter edition, now called Winter FancyFaire, will be held January 17–19, 2027, at the Moscone Center in San Francisco.
The long-standing summer edition, the Summer Fancy Food Show, takes place every year in late June at the Javits Center in New York.
For U.S. exports, we recommend finalizing your booth design at least 6 to 8 months in advance.
U.S. buyers are extremely concerned about the environmental impact of the brands they distribute. It is essential to align your event communications with this sustainable philosophy. R2 Stand is committed to a rigorous eco-design approach on an international scale.
