The Agritechnica trade show is undoubtedly the world’s largest trade show dedicated to agricultural machinery and equipment. The next edition will take place from November 14 to 20, 2027, at the Deutsche Messe exhibition center in Hanover, Germany.
This global summit brings together the world’s leading manufacturers, cooperatives, agricultural contractors, and farmers from around the globe.
To showcase your latest agricultural innovations and precision farming solutions, R2 Stand designs and builds your custom-made exhibition booth. We create monumental environments capable of withstanding extraordinary loads while offering a warm welcome.
Entrust your presence in Germany to an exhibition design agency with expertise in heavy industry, agriculture, and international trade events.
Agritechnica is an event on a grand scale, where cutting-edge mechanical engineering meets agronomic innovation. The design of your exhibition space must be on par with your equipment: robust, imposing, and seamlessly integrated. R2 Stand works with you to transform your German exhibition space into a true agricultural showroom of the future.
With nearly half a million visitors and thousands of exhibitors spread across more than 20 halls, Agritechnica is the industry’s leading business platform.
A booth designed by R2 Stand, featuring striking architectural design and a suspended sign visible from dozens of meters away, guarantees you maximum visibility
This is the key to capturing the attention of buyers looking for tools to optimize their yields in the face of climate challenges.
Whether you’re a long-established manufacturer of harvesting machinery or a FarmTech startup, your booth must embody the reliability and power of your equipment.
R2 Stand showcases your product lines with reinforced podiums, “daylight” technical lighting to highlight the bodywork, and giant LED screens displaying your machines in action in the fields.
Your exhibition space should be designed as a connected control center.
We set up simulation areas and interactive counters equipped with tablets for your telematics solutions, allowing visitors to test your interfaces under real-world conditions.
We have a thorough understanding of both the agricultural and high-tech sectors, as well as the enormous logistical challenges posed by the Deutsche Messe in Hanover.
Free yourself from administrative, logistical, and technical constraints so you can focus exclusively on your resellers and showcasing your product lines.
Managing the placement of machines weighing several metric tons, validating structural plans with engineers from the Hannover Fair, and coordinating the setup of your exhibition space require a tremendous amount of energy.
R2 Stand handles the entire event production process.
From the initial 3D sketch in France to the handover of the keys to your “turnkey” pavilion in Hanover, we are your exclusive project manager.
Our experience with trade shows related to machinery and public works (AgriSima, SITEVI, the SIA) ensures flawless technical execution.
With extensive experience working alongside machinery manufacturers, we understand the exacting quality standards required for lifting and displaying heavy equipment.
This expertise allows us to design a structure that perfectly meets the physical demands of agricultural equipment, without compromising safety in any way
llows us to design a structure that perfectly meets the physical demands of agricultural equipment, without compromising safety in any way.
Each project is designed by our engineering teams to create a spectacular environment, scaled to your machinery, that perfectly reflects your brand’s international prestige and historic colors.
A single, French-speaking technical contact to coordinate every step of your shipment to Hanover.
Our comprehensive support covers design, precision woodworking in our workshop, logistics to Germany, and the integration of your video screens.
Your R2 Stand project manager meticulously coordinates the teams of installers, electricians, and forklift operators on-site, ensuring that every machine is perfectly positioned and lit.
The booth designed for Agritechnica can be dismantled, carefully stored, and then resized to suit your future participation in other major European trade shows in the industry (such as the SIMA in Paris, for example), thereby significantly optimizing the return on investment for your marketing efforts.
Event design that supports agricultural performance, soil conservation, and automation.
Join the bold innovators in the rural sector who rely on our booth design expertise.
Follow the lead of the leading agricultural equipment brands and the future FarmTech unicorns who have chosen the expertise of R2 Stand to showcase their innovations and establish their market leadership at the most anticipated event for the future of agriculture.
We calculate load distribution to ensure the absolute safety of visitors.
If your booth has a raised floor, we design reinforced frames to support the wheels or tracks of your machinery. We also adjust the heights of signage (suspension points) so as not to interfere with the deployment of your sprayers’ booms or the hoppers of your harvesters.
Absolutely. We design truly cozy spaces, or “Club” lounges, that are integrated into the booth’s architecture.
We include long solid-wood counters and functional catering areas with water connections and refrigerators, allowing your teams to provide a warm and professional welcome throughout the long days of the trade show.
We have extensive knowledge of the Hanover Exhibition Center.
We coordinate freight shipments from France, manage the setup schedules, and reserve local lifting equipment to position your agricultural equipment on your exhibition space even before the first partitions of your booth are erected.
The next global edition of the Agritechnica trade show will take place November 14–20, 2027, at the Hannover Exhibition Center (Deutsche Messe).
Since creating a large-scale booth for the international heavy industry sector requires many months of preparation, we strongly recommend that you begin planning your booth at least 8 to 10 months in advance.
Farmers and agricultural contractors expect manufacturers to provide solutions that reduce soil compaction, fuel consumption, and the use of pesticides. R2 Stand implements a rigorous CSR approach for its export business: prioritizing reuse, using certified wood (FSC/PEFC), eco-friendly printing of your graphics, recycling of assembly waste, and energy-efficient LED lighting.
